Royal Caribbean's Shellphone is Calling

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JWT New York is out with a new campaign for Royal Caribbean. The campaign, launched Monday and dubbed Shellphone, will consist of a series of out-of-home placements in cities such as New York, San Francisco, Chicago, Washington, D.C., Boston and Miami. Headlines include "Not 3G, Sea G" and "Our Rollover Plan: Tan Front, Then Back," The posters point to The Sea Is Calling where visotors can view a longer form video of the campaign.

We love the poster campaign. The TV, not so much.

by Steve Hall    Dec-21-11   Click to Comment   
Topic: Campaigns   

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