In the second outing of our video series, Future of Engagement, host Murray Newlands interviews Chase McMichael of Infinigraph, a social media data intelligence company, about how brands can find out who their primary influencers are and how brands can connect with those influencers to further the brand message.
The notion of content curation and the examination of content to determine behavior and intent as it relates to the brand is discussed as well as how brands can better match advertising to content to increase response rates.
Everybody loves Comcast, right? Oh wait. Didin't like thousands leave a few years ago because the service sucked and isn't that why Comcast became one of the first brands to embrace social media? Well perhaps it worked because according to these new commercials from Goodby, directed by O Positive's David Shane, people seem to be regretting ever having left.
Three new spots take three different looks at the classic "I never should have left" scenario. There's lots of emotion and hand wringing. There's even tears. Good God people, it's only cable! Get a life! Oh wait, there ain't much life without the internet so we guess Comcast Xfinity is a good thing after all.
Not exactly advertising but cool none-the-less. Production company The Famous Group created a 3D projection for the New York Knicks which covered the entire basketball court in Madison Square Garden that was shown at the beginning of games. The 3D rendering, which required lots of technical setup with projector angles, camera angles and visibility from seating positions, shows the floor rippling then caving in to reveal the underworld of New York. The visual then presents an above ground view of the city along with player shots and the final reveal of the Knicks logo at center court.
This video doesn't do it justice but it gives you an idea of what the presentation looks like.
The Social Commerce Summit is out with a white paper, Social Commerce Trends Report. In the report, part of our white paper series, industry luminaries Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose discuss what works and what's next in social. The information is pulled from the 2011 Social Commerce Summit held last year. Successes and failures from brands like P&G, Best Buy, L.L.Bean, and Rubbermaid were shared and predictions as to what the next round of "innovation in customer-centric business" were presented.
Core themes at the conference and in the white paper focus on how businesses are profiting from the evolution of social. You can grab the white paper here.