Time to play catch up again.
- Brisk gets into bed with Star Wars in a "briskifying" visit with Yoda and Darth Maul.
- 180 LA is out with two new music videos for Sony Electrionics' in-dash receiver with Tom Tom navigation. Check the videos out here and here.
- Agency Butler, Shine, Stern & Partners is out with a campaign based on a contest that asked MINI fans to submit six words that described the best test drive ever. After 14,000 submissions, judges chose the submission from Portland Oregon's Mathew Foster, Stewardess, salt flats, paratroopers, sushi, Falconer. See the resulting two minute video.
The first thing we'd like to say about this Downy Unstoppable scavenger hunt in Las Vegas that used gaming app SCVNGR host a to hour cultural landmark hunt is, wow, Downy External Relations Manager Sherilena Strub has the most transfixing and attractively raspy voice we have ever heard.
Other than that, it was your average brand-sponsored scavenger hunt. Oh yea, Amy Sidaris hosted the event and awarded $20,000 to the winner. Check out the video summation of the hunt below.
One one hand, it would seem logical to use models in a campaign for a fitness club. After all, it's just the very common aspirational approach to advertising. But a recent campaign for high end gym Equinox seems to have backfired.
Shot by Terry Richardson, his second for the brand, the campaign shows male and female models looking all glamorous and chic. It's more like a campaign for a fashion brand than a health club.
Many find the campaign unrelatable pointing out the fact the female models, hot as they are, don't look like they've ever been to a gym. One detractor was quoted as saying, "Another couple million spent on the degradation of women. Good work fitness guys."
Apparently not everyone wants to look like a supermodel.