Ever been at an intersection where you had the right of way but the idiot crossing your path didin't feel the need to heed the stop sign? Ever given that person the finger? Of course you have. Well here's a campaign that gets in touch with that emotion.
Creeated by Shalmor Avnon Amichay/Y&R Tel Aviv for JCDecaux, the creative resembles a stop sign but also carries the image of a hand giving the finger. It's hoped the campaign will reduce the number of idiots running stop signs. Not sure it will work though. For the most part, once and idiot always an idiot.
So everyone's covering this Marcus Thomas-created ad for Crown Condoms which touts the brand's 0.04 mm thin condoms by using the terribly tired analogy that kids, themselves, are a form of birth control. Because, God forbid, who would ever want a bunch a screaming kids in their lives? Of course, if you are a parent, you fully realize there are so many things that are remarkably positive about having kids, the occasional tantrum is well worth it.
But for those that aren't and just see children as a nuisance, this ad is right up their alley.
French lingerie brand Etam has been threatened with legal action after it hired three models to enter Paris museum Musee d'Orsay, drop their coats and parade around the museum in their underwear. The models, who were filmed (which is prohibited inside the museum), wander around the museum a bit and then drop their coats. They then run and giggle to the amusement of museum goers.
The threesome also pulled similar stunts at the Eiffel Tower and at the Charles de Gaulle airport. Musee d'Orsay has requested the brand remove the videos from its website (it appears they have) but we all know once video hits the web it lives on forever for all to see.
A recent Vizu-sponsored Digiday survey of 450 advertising executives and marketers found 60 percent of online budgets will be allocated to brand advertising in 2012, an indication spending on online branding may surpass spending on direct response advertising for the first time in the coming year. Top findings from the study:
- 64 percent of marketers plan to increase their online brand advertising budgets in 2012, with 22 percent saying they will increase spending by more than 20 percent.
- In contrast, only 56 percent of marketers plan to increase their online direct response advertising budgets in 2012, with only 15 percent saying they will increase spending by more than 20 percent.
- Additionally, 60 percent of marketers responding indicated they are allocating dollars away from direct response to brand advertising initiatives.
Of the findings and in a statement that is sure to spark debate over what some see as the attempt to fit a square peg in a round hole, Vizu CEO Dan Beltramo said, "These growth predictions are clearly optimistic, but very encouraging nonetheless. There's still more that needs to be done in order to realize those numbers and make online the medium of choice for brand advertisers. I believe that when brand advertisers understand that their online ads can now be measured and optimized using classic offline brand metrics such as awareness and purchase intent, we will see a further growth in their online ad budgets."