Sophia Vergara Dances Her Way to Pepsi Pleasure

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Sophia Vergara is at it again for Diet Pepsi. This time, rather than creating a Twitter-fueled celebrity sighting, Vergara makes a beeline...or at least she attempts to...for a Diet Pepsi. She dances. She sashays. She smirks. She exudes. But, in the end, she gets the Pepsi. TBWA New York created.

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by Steve Hall    Jan-16-12    
Topic: Celebrity, Commercials



Does Flying Sushi Make You Want to Eat?

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OK this is just weird. A Richmond-based restaurant chain called Sticky Rice with help from RVA TV and Bark Marketing launched a plate of sushi into space. Well, more accurately, not space just really high up in the air. When you watch the video illustrating how this was done, it's one of the most unappetizing things you're likely to see. It appears all manner of nails and glue were used to make sure the sushi stayed on the plate while in flight. Hey, it's fun to send food into space but we prefer our food without nails and glue on it.

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by Steve Hall    Jan-16-12    
Topic: Strange



How Brands Can Engage Consumers With Video Syndication

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In this third outing of our video series, Future of Engagement, host Murray Newlands speaks with Alpha Bird Chief Revenue Officer Alex Rowland about how brands can syndicate their content through social platforms and websites via contextual links. Rowland discusses the benefits video can bring to a marketer's goals and the metrics by which such efforts can be quantified.

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by Steve Hall    Jan-16-12    
Topic: Brands, Video



How to Vacation With A Victoria's Secret Swimsuit Model

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Wouldn't we all love to frolic with a Victoria's Secret model on a beach in the tropics. Sadly, that pleasure is reserved for a limited few. But thankfully, we have commercials. Or, more specifically, Victoria's Secret commercials in which gorgeous models frolic on a beach in the tropics for us all to virtually enjoy.

So grab some popcorn...or whatever you need to enjoy this minute and a half of blissful beauty...and give the video a watch.

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by Steve Hall    Jan-16-12    
Topic: Racy



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Celebrities Fuel Social Donation Through Facebook

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Who says social media is just a fad and doesn't work? Not Israeli fund raising organization Latet which, along with Shalmor Avnon Amichay/Y&R and Facebook app Shaker, launched an in-Facebook fundraising event during which celebrities - who were assigned avatars - gave live performances, talked with event attendees and posed for virtual snap shots.

The goal of the event was to solicit donations. Each person who donated was awarded a virtual t-shirt. The online event reached 2 million people. Many donated and Latet signed up 129 new volunteers.

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by Steve Hall    Jan-16-12    
Topic: Social



Linday Lohan 'FCUKs" With Friction

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This new FCUK ad for FCUK Friction fragrance featuring Lindsay Lohan might as well scream "fornicate (insert the other F word) with friction." The ad's image, shot by Yu Tsai who also shot Lohan for her recent Playboy pictorial, was taken in 2010 and used as part of a story about the relationship between Kate Moss and Johnny Depp in Muse Magazine. FCUK bought the rights to the image and decided to use it for a current campaign.

Despite her various difficulties, Lohan has appeared in several recent campaigns including fashion labels Philipp Plein and Jag. Some say the star will never recapture her former glory. But it seems a few brands are willing to wager on her current notoriety.

by Steve Hall    Jan-16-12    
Topic: Campaigns, Celebrity









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