IBM's Smarter Planet Campaign Focuses on Smarter Analytics

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IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing. The spots were created by Ogilvy & Mather and the production was handled by Psyop/Smuggler. After watching these ads it seems as if there's nothing IBM can't do.

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by Steve Hall    Jan-18-12    
Topic: Brands, Campaigns



Kelly Brook Lends Her Curves to New Look Lingerie

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Kelly Brook, whom we've seen previously getting naked for PETA, pimping perfume and writhing with sexual desire, has lent her delicious curves to New Look which is launching a new campaign to tout a line of under things.

In the campaign, Kelly can be seen cradling her assets while sporting hot red lingerie and stockings, lounging on a couch in blue retro-wear and smiling coyly while looking pretty in pink.

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by Steve Hall    Jan-18-12    
Topic: Campaigns, Celebrity, Racy



Our Money is on 'Bird of Prey' For Doritos Crash the Super Bowl

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So Doritos has selected its top five contenders for its Crash the Super Bowl contest. Here's one from Joby Harris called Bird of Prey. Joby won $25,000 and a trip to the Super Bowl for his efforts. If you ask us, his work is right in line with what Super Bowl viewers love to see: cute girls, office antics and people smashing into things because they think they can fly.

Nice job on the multiracial inclusion thing too, Joby. So what do you think? Should Joby's entry take the top spot and air during the Super Bowl? You can check out all the finalists here. We're partial to the cleavage-laden Hot Wild Girls but that's been done a million times before. Sling Baby? Funny but it'll get complaints like the HomeAway ad did. Man's Best Friend? Yawn. Dog Park? Nah. Yea, we're going with Bird of Prey.

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by Steve Hall    Jan-18-12    
Topic: Commercials, Opinion, Super Bowl 2012



Ten Best Insurance Commercials

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Business Insurance Quotes has put together a list of what they consider ten of the best insurance commercials. We'd have to concur. Most are excellent. We particularly like the wry humor of the Australian 1st For Women commercial and it's commentary on why it doesn't insure men. And the "can I get a hot tub" State Farm ad. And, of course, the classic Kevin Federline commercial for Nationwide. See all the ads here.

by Steve Hall    Jan-18-12    
Topic: Commercials



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South Africans Race BMWs on Outdoor Projection Screens

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Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet. People could then use the tablet as the steering wheel for the car that was projected onto the race track. Each person's race results were posted to their Facebook Wall.

Check out the video below.

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by Steve Hall    Jan-18-12    
Topic: Outdoor



Full Lips Say Treat Yourself Better With Weight Watchers

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Weight Watchers. You know, that company that helps you lose weight by eating whatever you want as long as you don't go over your daily allotment? Yea, that Weight Watchers. In France they're having a bit of fun in a new commercial created by Fre & Farid Paris. Entitled Treat Yourself Better, the ad features a very full-lipped woman stuffing all manner of food from healthy to junk to weight loss pills into her mouth.

The message, of course, is Weight Watchers provides a better solution by not limiting the kinds of food you eat. We think it worl. In that weird French sort of way.

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by Steve Hall    Jan-18-12    
Topic: Commercials









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