Energizer Sponsors Love Story Between Robot and Doll

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Manikako, a non-profit Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials, teamed with Energizer, Revolver, Post Manila and TBWA\SMP to create Gift of Life, a charming love story about a robot who meets and falls in love with a doll.

Give it a watch. You'll like it.

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by Steve Hall    Jan-20-12    
Topic: Cause, Video



Bing Decides It's All About Doing Now

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Did you know? Bing is for doing? Hmm. I thought it was about deciding. Isn't that what they told us when they first launched? I'm confused. Apparently, now it's all about winter athletes doing amazing things. Like Kevin Pearce, a snowboarder who was on his way to the 2010 Winter Olympics until an accident left him in a coma.

Don't worry, this is advertising. And in advertising there's always a happy ending. Kevin recovered and went on to become a sports commentator and an advocate for the National Down Syndrome Society and the prevention of Ttraumatic brain injuries.

The ad will air this weekend during the NFC Championship, and again during the X Games coverage on ESPN. Future ads will focus on other athletes including Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler. We like Gretchen Bleiler.

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by Steve Hall    Jan-20-12    
Topic: Campaigns



Guitar: A Banjo For Douchebags

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This is probably not the way you want to imaging yourself coming up with your next tagline but New York comedian Kevin Froleiks is certainly having fun with it. Hopefully none of his taglines will ever see the light of day. Except, of course, for the douchebag one.

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by Steve Hall    Jan-20-12    
Topic: Strange, Video



Chevrolet Selects Rote 66 Ad Contest Winner

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So chevrolet, much like Doritos, did the whole consumer-created commercial thing this year for the Super Bowl. Launched in September last year, the contest collected 198 entries which were narrowed to 33 in December. This week, Chevrolet announced the winner; Florham Park, NY resident Zach Borst. Borst will receive $25,000 and his commercial will air during the Super Bowl.

Borst, who looks like he's 30, went with the classic high school graduation scenario whereby parents buy a car for their recent grad. But in this case, it's not a new car that was gifted. It was a fridge for the "kid's" dorm room.

Anyway, it's amusing enough. If you can get over the fact these high school grads look like they're well past the quarter life.

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by Steve Hall    Jan-20-12    
Topic: Brands, Commercials, Super Bowl 2012



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