Venables Bell & Partners is out with their annual Super Bowl study to see "what Americans will be doing around the water cooler this year." And in keeping with the current meme du jour, the study is accompanied by an infographic representaion of the findings.
Last year, almost one in five (19%) of Americans searched for ads before the game, about double (11%) who did in 2010. Of that group, 48% searched for ads on Facebook, putting the site just ahead of YouTube and media sources as the lead destination to find ads.
This year, more than a third (36%) of Americans plan to share their favorite ad via social media. Of that group, 87% will share via Facebook, ahead of emailing with a YouTube link (6%) and Twitter (4%). Doing a little math, this means that if 111 million people watch this year's game, there could be 35 million posts on Facebook about Super Bowl advertising. And if the average Facebook user has 130 friends, those collective posts could result in over 4.5 billion incremental impressions.
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This week's Future of Engagement features David Spark who heads up Spark Media Solutions and contributor to Mashable. Spark kicks off the interview explaining why content creation is so important saying, "content is the currency for social media and search."
Spark also says brands can't "market and PR" their way into content creation and social media. He advises brands that are considering content creation to focus on topics of interest related to the brand in question as opposed to simply publishing product information.
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If you're familiar with Joe Jaffe, author, former agency guy, Jaffe Juice blogger and Crayon founder, then you know the man is passionate and has a lot to say about whatever's on his mind. And he's got quite a lot to say about his new venture, Evol8tion, an "innovation agency" that aims to bring the agencies of Madison Avenue together with the early stage technology startups of Mountain View in order to orchestrate "brand soul mates."
What the hell does that mean? It mean that Joe firmly believes technology does and will play an important role in the future of advertising and that the fusion of creative ideas, story-telling and technology can make anything possible.
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There's a few ways to promote a struggling television show. And the CW's Hart of Dixie with Rachel Bilson needs all the help it can get. But a profanity-laden Funny or Die video with Bilson front and center as a take not shit rapper doctor? Hells yes!
With help from co-star Wilson Bethel, Bilson trashes all her detractors including using former The O.C. co-star Mishcha Barton as a whipping post. Bilson does an admirable job urging us to take her seriously as a doctor. We're just not very sure the effort is going to pay off.
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This is one of the somewhat cooler promotions we've seen for an agency workflow/collaboration system. Who knew we'd find it amidst our white paper series. The promotion is for SocialBridge which apparently makes it really easy to collaborate, share assets, comment on proofs and give approval with co-workers and clients in virtual work rooms.
But let's talk about the promotion. It's that classic, almost smarmy comic book approach to the break up and make up. Apparently SocialBridge can cure relationships of all kinds. Even the messy ones between coworkers in agencies and between agencies and their clients. Check it out. Yes, you do have to register for the white paper to see it. Fair warning and your choice but we like the promo and we think the offering is worth checking out..
