- Russian model Irina Shayk sheds her top for a new Replay Jeans campaign.
- Dita Von Teese is teasing again. This time for Target Australia which is launching a new line of lingerie.
- Asics, which used air blown ping pong balls to create a sneaker has now moved on to balloons.
- Skechers, after parting ways with Kim Kardashian for this year's Super Boiwl has decided to, instead...hire a dog.
- This is awesome. Put all kinds of different things in a microwave and film them blowing up all to suggest eating at Moe's Southwest Grill is a much better place to get your food.
- Amazing new Italian commercial for Fiat.
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As we get closer to the Super Bowl, the daily onslaught of brands releasing teasers and sneak previews of their planned Super Bowl antics continues to increase. The latest comes to us from Bridgestone who will pit its "rulers of rubber" against sporting superstars.
An entire series of behind-the-scenes lead up videos have been produced and can be viewed on the brand's YouTube page. A Facebook page will serve as the brand's digital hub of the new campaign. Visitors will find 3D animated versions of "rubberized" performance balls, pucks and tire models with interactive product demonstrations. Additional celebrity videos will be released leading up to the Feb. 5 game, as well as extra online entertainment which will debut Super Bowl Sunday.
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Want to know how to make a viral? French magazine Jalouse and Matthew Frost think they have the answer. Check out this concept put into action video that clearly explains exactly how Frost plans to create this would be viral which, itself, is actually the "viral." Pretty cool. And we might actually be able to call it a viral since it's achieved almost 100,000 views.
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Like a baby that can't give up its binky (OK, maybe that's not the best analogy) CareerBuilder is back for this year's Super Bowl with yet another chimpanzee-fueled advertising extravaganza. Of the decision to stick with the chimps, CareerBuilder spokesperson Jennifer Grasz told Forbes, "The chimpanzees were brought back by popular demand. It's been a very successful campaign that job seekers identify with and act upon."
Why mess with a good thing? Really. The chimps are funny. They are amusing. They are the perfect combination of brand alignment and frolicking frivolity a Super Bowl commercial needs.
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