Honda Behind Matthew Broderick Super Bowl Teaser

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Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all.

The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

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by Steve Hall    Jan-30-12    
Topic: Celebrity, Commercials, Super Bowl 2012



Toyota Invents Baby That Doesn't Poop

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Toyota is out with an extended version of its Saatchi & Saatchi LA-created commercial for the Super Bowl. Called Reinvention, the ad takes a look at what things might be like if Toyota didn't stop reinventing after it reinvented the Camry.

From a reinvented couch made of bikini-clad hotties or male Chippendale types to a baby that doesn't poop and can time travel to a blender that plays Lionel Richie to curtains...made of pizza, the world would be a very different place if cars weren't the only thing Toyota reinvented.

Witty stuff. We like.

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by Steve Hall    Jan-30-12    
Topic: Agencies, Brands, Commercials, Strange, Super Bowl 2012



Shit Nobody Says About Advertising

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This really isn't that funny but what the hell. Everyone wants there five minutes of fame on the Shit (fill in the blank) Says About (fill in the blank) bandwagon. Even Target Marketing which sent in Shit Nobody Says About Advertising which highlights, well, shit nobody says about advertising. Give it a watch.

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by Steve Hall    Jan-30-12    
Topic: Agencies, Video



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