Bank's Super Bowl Ad to Urge Bathroom Break

To illustrate just how much it cares about customer service, FirstBank will urge Super Bowl viewers - at least in Colorado - to take a bathroom break. The spot, created by TDA_Boulder, features a man in a recliner informing viewers, "At FirstBank, customer service is our priority. So if you're a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom." The there is a long pause. And then he says, "Seriously." And then there's another long pause. The ad closes with a tag that reads, "Better customer service."