Bing Decides It's All About Doing Now

bing_kevin_pearce.jpg

Did you know? Bing is for doing? Hmm. I thought it was about deciding. Isn't that what they told us when they first launched? I'm confused. Apparently, now it's all about winter athletes doing amazing things. Like Kevin Pearce, a snowboarder who was on his way to the 2010 Winter Olympics until an accident left him in a coma.

Don't worry, this is advertising. And in advertising there's always a happy ending. Kevin recovered and went on to become a sports commentator and an advocate for the National Down Syndrome Society and the prevention of Ttraumatic brain injuries.

The ad will air this weekend during the NFC Championship, and again during the X Games coverage on ESPN. Future ads will focus on other athletes including Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler. We like Gretchen Bleiler.

<a href='http://www.bing.com/videos/browse?mkt=en-us&vid=e0b69573-e6bb-4d7d-b1e9-a949d063e263&from=sharepermalink&src=v5:embed::' target='_new' title='Bing is for #Doing: Kevin Pearce's Story' >Video: Bing is for #Doing: Kevin Pearce's Story</a>

by Steve Hall    Jan-20-12   Click to Comment   
Topic: Campaigns   

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