CareerBuilder Still Hangin' With the Chimps

careerbuilder_sb_tease_2012.jpg

Like a baby that can't give up its binky (OK, maybe that's not the best analogy) CareerBuilder is back for this year's Super Bowl with yet another chimpanzee-fueled advertising extravaganza. Of the decision to stick with the chimps, CareerBuilder spokesperson Jennifer Grasz told Forbes, "The chimpanzees were brought back by popular demand. It's been a very successful campaign that job seekers identify with and act upon."

Why mess with a good thing? Really. The chimps are funny. They are amusing. They are the perfect combination of brand alignment and frolicking frivolity a Super Bowl commercial needs.

by Steve Hall    Jan-25-12   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: