Honda Behind Matthew Broderick Super Bowl Teaser

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Mirroring the movie Ferris Bueller's Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney's secretary Grace. See if you can count them all.

The video ties into Honda's ongoing "Leap List" campaign for the 2012 CR-V, which encourages people to do things they've always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

by Steve Hall    Jan-30-12   Click to Comment   
Topic: Celebrity, Commercials, Super Bowl 2012   

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