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Shit Creative Directors Say

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Hey, you knew it was coming at some point. No, it's not a new TV show. But it is a new video from the interns over at Tattoo Projects who had fun making a parody of, well, shit creative directors say.

Oh come on! You know you've said a few of these things at least once or twice.

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by Steve Hall    Jan-23-12    




Go Daddy Girls Paint Hot Model in Super Bowl Ad

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Perennial purveyor of prurient predilections GoDaddy has release the first of two spots it will air during this year's Super Bowl. The ad, which promotes the brand's dot-CO domain, is called Body Paint and features Go Daddy Girls Danica Patrick and Jillian Michaels who, together, paint the naked body of a model while talking about the benefits of a dot-CO domain.

It's pretty tame compared to previous efforts from the brand. As always, there will be a web-only version of the commercial available Super Bowl Sunday for viewers to check out. The second commercial, Cloud, will feature Danica Patrick and the Pussycay Dolls. That one may be a bit more interesting.

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by Steve Hall    Jan-23-12    
Topic: Celebrity, Commercials, Racy



Samsung Previews Galaxy S II Super Bowl Ad

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We agree with David Gianatasio's assessment of the latest Samsung Galaxy S II commercial. You've seen the campaign before. It's the one in which eager iPhone fanatics line up for the next greatest thing while happy Samsung Galaxy S II owners mock the fanatics by explaining their phone already has all the features iPhone fanatics are waiting for.

The first outing was funny. Even the second was mildly amusing. This third outing, not so much. Created by 72andsunny, the spot is a teaser for what will be the product's debut during the Super Bowl.

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by Steve Hall    Jan-23-12    
Topic: Super Bowl 2012



Tropicana's Sun Illuminates Trafalgar Square

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Tropicana continues their Brighter Mornings campaign with a man made sun installation this morning in Trafalgar Square. At 6AM - one hour prior to natural sunrise - the man made sun began to rise. It will stay lit until 7:33PM this evening as well giving Londoners and extra three hours of daylight.

Created by Greyworld and taking over six months to create, the manufactured sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.

Still it's no match for the actual sun but who doesn't love a little extra light now and then? Especially in Winter when it's so dark all the time. Check out the video of this morning's illumination and a "making of" video.

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by Steve Hall    Jan-23-12    
Topic: Guerilla



Doritos Saves Hot Model From Elevator Fart

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Although the title of this YouTube video screams, "NFL Bans Super Bowl Ad Starring Sexy Lingerie Model," we're not quite sure anyone over at the NFL actually saw this ad. It appears to be part of the Doritos Crash the Super Bowl challenge but a search fort the name of the video or its director, Max August, finds nothing.

But who really cares about all that. It's got a hot model with bulging cleavage and a fart joke. What's not to love? After all, hasn't most recent advertising gone for the lowest common denominator anyway?

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by Steve Hall    Jan-22-12    
Topic: Commercials, Consumer Created, Super Bowl 2012, Video



Energizer Sponsors Love Story Between Robot and Doll

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Manikako, a non-profit Filipino organization that teaches children how to make their own dolls from old clothes and recycled materials, teamed with Energizer, Revolver, Post Manila and TBWA\SMP to create Gift of Life, a charming love story about a robot who meets and falls in love with a doll.

Give it a watch. You'll like it.

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by Steve Hall    Jan-20-12    
Topic: Cause, Video



Bing Decides It's All About Doing Now

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Did you know? Bing is for doing? Hmm. I thought it was about deciding. Isn't that what they told us when they first launched? I'm confused. Apparently, now it's all about winter athletes doing amazing things. Like Kevin Pearce, a snowboarder who was on his way to the 2010 Winter Olympics until an accident left him in a coma.

Don't worry, this is advertising. And in advertising there's always a happy ending. Kevin recovered and went on to become a sports commentator and an advocate for the National Down Syndrome Society and the prevention of Ttraumatic brain injuries.

The ad will air this weekend during the NFC Championship, and again during the X Games coverage on ESPN. Future ads will focus on other athletes including Bobby Brown, Kaitlyn Farrington and Gretchen Bleiler. We like Gretchen Bleiler.

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by Steve Hall    Jan-20-12    
Topic: Campaigns



Guitar: A Banjo For Douchebags

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This is probably not the way you want to imaging yourself coming up with your next tagline but New York comedian Kevin Froleiks is certainly having fun with it. Hopefully none of his taglines will ever see the light of day. Except, of course, for the douchebag one.

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by Steve Hall    Jan-20-12    
Topic: Strange, Video



Chevrolet Selects Rote 66 Ad Contest Winner

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So chevrolet, much like Doritos, did the whole consumer-created commercial thing this year for the Super Bowl. Launched in September last year, the contest collected 198 entries which were narrowed to 33 in December. This week, Chevrolet announced the winner; Florham Park, NY resident Zach Borst. Borst will receive $25,000 and his commercial will air during the Super Bowl.

Borst, who looks like he's 30, went with the classic high school graduation scenario whereby parents buy a car for their recent grad. But in this case, it's not a new car that was gifted. It was a fridge for the "kid's" dorm room.

Anyway, it's amusing enough. If you can get over the fact these high school grads look like they're well past the quarter life.

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by Steve Hall    Jan-20-12    
Topic: Brands, Commercials, Super Bowl 2012



Agencies Pinterest'd, Latino Ads Awarded, Spies Recruited

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- Michael Glass is out with a Pinterest collection of advertising agency office space. Very cool.

Cultural Strategies is launching "The Social RevoluciĆ³n", the first official SXSWi Latino Awards, Lounge & After Party in 2012. They are actively seeking sponsors and nominees.

- Really, really love the new Volkswagen Golf R? Well, there's an iPad app for that. From AKQA.

- Top Gear is celebrating there approach to 10 million fans on Facebook...by blowing up a caravan when they do.

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by Steve Hall    Jan-19-12    
Topic: Agencies, Brands, Guerilla, Industry Events, Mobile/Wireless, Outdoor



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