Danon to Air First Ever Yogurt Commercial During Super Bowl


Called The Tease, this Danon Oikos Super Bowl commercial features John Stamos and Jessica Blackmore. In the ad Blackmore feeds Stamos some yogurt. But when it's Stamos' turn to feed Blackmore, he becomes a tease making Blackhorn work hard for her bite of Oikos. This being a Super Bowl ad, it's got an ending that, perhaps, won't surprise you. Although if we were John Stamos sitting across the table from Jessica Blackmore, we'd certainly want it to end differently.

Jessica Blackmore has made Who Is That Hot Ad Girl status. You can read all about her here and, yes, see her in her underwear. And at 5' 8" and 116 pounds, she's definitely a stunner. Stamos, 49, should be quite happy he's still qualified to appear in an ad as "significant other" to a woman half his age. Blackmore is 25.

Reportedly, this will be the first yogurt ad ever to air during a Super Bowl. And with perhaps another first, the commercial was directed by 21 year old Remy Neymarc, said to possibly be the youngest person to have ever directed a Super Bowl commercial.

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by Steve Hall    Feb- 1-12    
Topic: Celebrity, Commercials, Super Bowl 2012

Kate Upton to Front Next Carl's Jr. Commercial


LA-based agency 72andSunny is hard at work on the next Carl's Jr. commercial. The ad will feature Sports Illustrated Rookie of the Year model Kate Upton. Of the selection of Kate, 72andSunny Creative Director Justin Hooper said, "Kate's probably the hottest girl we've ever worked with. We love each of the women we've worked with, but there's something about Kate that's so All-American, so beautiful and very classic."

And of her participation in the campaign, Upton said, "It's the Southwest Patty Melt, and it's one of their classics, but now they're adding a little spice. Adding some jalapeƱos and making it a little bit hotter. I'm a '50s girl with a little cardigan on, a really sweet kind of a girl. But then I take a bite and all of a sudden, I'm sweating, and I'm taking off all of my clothes and I'm in my lingerie!"

Hmm. Can't wait to see that. But we'll have to. The spot is lated to air in late February.

by Steve Hall    Feb- 1-12    
Topic: Brands, Campaigns, Celebrity, Racy

Triumph Seeks Agency, Ten Weird TV Ads

- Guess best ass contests, quit smoking bras, tourism bustiers and stuffed animal bras haven't worked for lingerie brand Triumph. They are seeking a new agency.

- Benihana is out with a new commercial that harkens the chain's beginnings when celebrities like The Beatles, Muhammad Ali and The Rat Pack flocked to it.

- The Marketers Ball (called Affiliate Ball when at Affiliate Summit)will return again to ad:tech San Francisco in April. If you are interested in sponsoring the event email Darren Blatt at darren@marketersball.com or call 818 825 3972.

- A campaign from Spencers, a personal injury laf firm, features a series of real accident videos on YouTube accidents with the player being challenged to determine whether those involved have grounds for a claim.

- On Monday following the Super Bowl be sure to head over to TiVo where you will find a detailed analysis of hoe TiVo subscribers viewed the game and the ads.

- Ten of the weirdest TV ads in historey.

by Steve Hall    Feb- 1-12    
Topic: Agencies

Here's One Version of Coke's Super Bowl Ad


As you may have heard, the commercial Coke will air during the Super Bowl will depend upon how the game is going during the second quarter. You can also watch the Coke Polar Bears watch the game online and see them react in real time.

Here's one version of the ad.

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012

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Instagram Creator Featured in Best Buy Super Bowl Ad


Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley. Best Buy Marketing Director Drew Panayiotou said the brand wanted to focus on tech stars which align more closely with the brand's knowledge of all things gadget.

Of the change in direction, Panayiotou told Ad Age, "Big brands like to hire celebrities. We looked at everyone from George Clooney to Stephen Colbert. We believe the inventors are more than enough. I give those 125 million viewers a lot of credit. I think they'll appreciate the story."

by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012

Downy Remakes Mean Joe Green Spot With Amy Sedaris


Said to air during pre-game, this Grey-created Downy commercial is a remake of the classic 1980 Mean Joe Green Coke commercial created by McCann-Erickson. This time around the kid is replaced by Amy Sedaris who offers Mean Joe some Downy Unstopables. Begrugingly, Mean Joe accepts and tosses his shirt to Amy. But Amy reacts a bit differently than the boy did in the original

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012

Will Arnett to Bring MushyMush to Human Brains With Hulu Plus


Here's the teaser to this year's Crispin Porter + Bogusky-created Hulu commercial. It stars Will Arnett and it doesn't excite us. If he's going to do the same thing Alec Baldwin did last time - which was funny - then it's going to fail. The ad will tout Hulu Plus. Here's hoping Will can at least keep us mildly amused.

Describing the spot, Hulu says, "Sneak peek of the latest, slam-dunk, brain-rotting, alien-nourishing innovation from Hulu. Watch 'TV Star' Will Arnett step brazenly into the spotlight and tempt humanity with @HuluPlus. Game on, Earth. Mmmm ... #mushymush"

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by Steve Hall    Feb- 1-12    
Topic: Super Bowl 2012

Volkswagen Debuts Follow Up to 'The Force'


We think Volkswagen's follow up to last year's The Force is OK. It's certainly not as good. Follow ups rarely are. But we like the direction they took with this follow up which continues the Star Wars theme.

In an extended version of the spot, called The Dog Strikes Back, we see a dog who really, really wants to be able to run after the new VW Beetle but is too fat and too out of shape. So he goes to work training until he's lean enough for the chase.

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by Steve Hall    Feb- 1-12    
Topic: Commercials, Super Bowl 2012

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