I Love Sex. And I Don't Like Condoms


I love sex. And I don't like condoms. But these condoms are made differently. Don't ask me details. Frankly I don't care. All I know is they felt different than anything I've tried before. I've heard 97 percent of people who've tried it, recommend it. Worth trying if you like sex. You do like sex don't you?

Now picture a toothy blond rolling around her bed wearing lingerie as she says that in an ever-so-sexy mousey voice. Much better than me saying it, right?

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by Steve Hall    Feb-14-12    
Topic: Campaigns, Racy

Kate Upton's Cleavage Sells MLB 2K12


Good God Kate Upton is hot!! OK, now that we have that out of our system we can tell you about Kate Upton's "perfect pitch." The campaign is all about pitching a perfect game and what better representation of perfection is there than than Upton herself?

The 2012 Sports Illustrated Swimsuit cover girl is helping 2K Sports promote MLB 2K12. Along for the ride are Justin Verlander, CJ Wilson, Jay Bruce and David Price all of whom could care less about the game but would love to have Upton and her bulging cleavage wrapped around them.

"Go up...and then around. Up...and then around." Anything you say, Kate. Anything you say.

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by Steve Hall    Feb-14-12    
Topic: Campaigns, Celebrity, Racy

Agora Social Visualizer Delivers Social Media Insight to Nokia Employees


What if you were able to walk into the lobby of your company and get an instant snapshot of what people were saying about your brand across social channels? It'd be worth standing there for five minutes and taking it all in with a cup of coffee, right?

That was Nokia's goal when they created Agora, a six screen social visualizer that brings together all the social conversations, good and bad, about the brand.

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by Steve Hall    Feb-14-12    
Topic: Brands, Social, Tools

Top Five Reasons Why Brands Should Focus on Earned Media


The over-saturation of advertising and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. But all is not lost. Earned media, messages passed between consumers as a resulted of an experience with a brand, is gaining momentum. This white paper from Zuberance examines earned media and how brands can use it to their benefit. You will learn:

Earned media is the most trusted and credible form of content for a brand
Social media has amplified the sheer quantity and reach of earned media
Earned media can help improve conversion rates and ROI
In the form of word of mouth, buzz and viral, earned media can have a long lifespan
Earned medis can, in fact, be measured

Download Zuberance white paper, part of the Adrants white paper series, and learn why you should shift a portion of your marketing focus to earned media.

by Steve Hall    Feb-14-12    
Topic: Research, Social

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Boyfriend Went Vegan And Knocked the Bottom Out of His Girl


Secretly all guys would love to have their girl walk around in a neck brace like the girl in this PETA ad that touts the benefits of men going Vegan. After all, what man wouldn't want to be lauded for his sexual performance? Even if his prowess is a bit much for his girlfriend?

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by Steve Hall    Feb-14-12    
Topic: Cause

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