And now we know what all the commotion was this morning in Grand Central station. Fashion's biggest names (and former Brits), including Victoria Beckham, Anna Wintour, Hamish Bowles, Tamara Mellon, models Karen Elson and Jourdan Dunn, Georgina Chapman and Keren Craig of Marchesa, and David Neville and Marcus Wainwright of Rag & Bone, were standing on the subway platform. They were there with British Ambassador Sir Peter Westmaccott to hype Britain's GREAT campaign, an effort make the rest of the world understand England is still cool even if it's now just a tiny island in the North Atlantic.
Ladies, what would you do if a hunky plumber showed up at your door and said, "I'm here to snake your drain"? How about if another appeared and said, "I'm here to flush your pipe"? And how about if a Barry White-ish voiceover intoned something about a long snake?
Would you invite them into your bedroom and have your way with them? Or would you suddenly realize standing in a grocery store next to Liquid Plumber and fantasizing the whole thing?
We all know Target is the cool place to shop for discounted stuff. And we all know injecting parkour into your advertising is cool too, right? Well perhaps not for much longer. Is anyone sensing this meme is about to jump the shark? We're not faulting the ad. It's actually quite playful and fun. And, as we all know, those of us in the industry get tired of things before the rest of the world even knows they exist. So shall we just sit back and expect to see another year's worth of parkour-powered ads before the industry moves on to something else?