Fallon Brilliantly Re-Works Bohemian Rhapsody For Cosmopolitan

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If only the Cosmopolitan's actual guests were as cosmopolitan as the guests in this new commercial for the Las Vegas casino. Hyping the resort is this brilliant reworking of Queen's Bohemian Rhapsody by Fallon. The agency turned the song into a spoken word act that does, eventually burst into song. The campaign declares "just the right amount of wrong." Brilliant.

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by Steve Hall    Feb-22-12    
Topic: Commercials



Condom Brand Helps Singaporeans Have More Sex

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Apparently they have a lot of sex in Singapore. They do it in cars. They do it in bars. They like to hide out and hook up. But they definitely don't like to talk about it. Taking advantage of this hush hush approach to sex, Okomoto Condoms, with help from TBWA\Tequila has launched the Okamoto Freedom Project, an effort to make it easier for Singaporeans to have more sex without getting caught.

The project includes everything from Urban Camouflage which makes a car look empty so you can do it inside without being seen. And an app that transmits a picture from one phone to another that will set off an alarm if your parents walk in the front door (no, the campaign isn't advocating underaged sex. A high percentage of Singapoerans live with their parents up until age 30).

Hmm. Advocating sex. Would never work in America.

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by Steve Hall    Feb-22-12    
Topic: Campaigns



Sonic's Two Guys Are Back!

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The "Two Guys" who were Sonic Drive In's spokesmen a few years ago are back. It's the culmination of a social meda campaign to bring them back. They were on Twitter, Facebook, YouTube and LinkedIn. Goodby Silverstein and Partners are behind the campaign and they've just released a video chronicling the pair's return.

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by Steve Hall    Feb-22-12    
Topic: Brands



Volkswagen Leverages Love For Safety-Focused Campaign

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With a new safety-focused Volkswagen campaign, Deutsch has taken a bit of a different approach than Crispin Porter + Bogusky did with the brand several years ago. Two new commercials focus on people's mindsets as it relates to automotive safety.

In one commercial, a mother would rather drive her daughter's boyfriend's tricked out lowrider and have her daughter ensconced within the safe confines of a Tiguan. In another, a man obsessed with speed changes his viewpoint as he grows older.

So the shift in approach begs the question. Is focusing less on the shockvertising and more on the importance of loved ones a better strategy for the brand?

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by Steve Hall    Feb-22-12    
Topic: Campaigns



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How the World Would Look if Two Year Contracts And Bandwidth Limits Were Applied

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Imagine if cell phone company two year contracts and bandwidth limits were applied to everyday situations. Well to tout just how great 4G internet service provider CLEAR is, that's exactly what Venables Bell & Partners did in a new campaign.

The campaign, which will included TV, radio and POS, includes two commercials, Shirts and Magician. In Shirts, a guy is relegated to giving a presentation shirtless because he's...reached his shirt limit. In Magician, a wife wonders why a magician is sitting at the breakfast table only to find out her husband had to sign a two year contract.

Crazy, right? Well so is having to lock yourself into a two year contract or be throttled by your cell phone company.

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by Steve Hall    Feb-22-12    
Topic: Campaigns



AgencyFinder Says Marketers No Longer Seek Ad Agencies

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This is interesting but not at all surprising. An annual review of website traffic and search criteria at AgencyFinder shows people are more open to solutions from non-traditional marketing service providers than in prior years.

Of the findings, AgencyFinder Chairman and CEO Chuck Meyst said, "If you look at the hundreds of search inquiries we've processed over the last 18 months, you see more and more clients willing to meet with the entire spectrum of marketing service firms - from integrated marketing firms to shops specializing in digital, social, experiential and other mediums."

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by Steve Hall    Feb-22-12    
Topic: Agencies



BloomReach Simplifies SEO, Increases Site Traffic

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Are you a brand that wishes you had a more effective way of increasing the number of customers visiting your site and buying your products? Or maybe an agency hoping to the same for a client? Does SEO give you a headache?

We don't normally pimp technology solutions here on Adrants but we stumbled across an explainer video for a company called BloomReach and chose to dig a little deeper. The company, which claims to be able to increase organic search traffic by 80 percent, "maximizes online revenue by getting the most relevant products and services found on any platform." Basically, it's automated SEO and SEM.

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by Steve Hall    Feb-22-12    
Topic: Tools









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