Webbys Announces Creative Director, Aegis Acquires Roundarch


- The International Academy of Digital Arts and Sciences (IADAS) announced Thomas Kail and Andrew Fried have been named as Creative Directors of The 16th Annual Webby Awards Show.

- Apparently you can party in the back of an Opel Combo.

- Aegis has acquired leading digital agency Roundarch and it will be integrated with Isobar, Aegis Media's digital creative network.

- Lurzer's Archive has updated it's website to "make it as fancy as our print magazine."

- Israeli agency Shalmor Avnon Amichy developed an interesting way to get people to confidently open up their pocket book for charitable organizations.

- Under Armour, with help from Redd Tettemer + Partners is reprising their Ultimate Intern Team program for this summer and is seeking five interns.

by Steve Hall    Feb-24-12    
Topic: Agencies

Salma Hayek Frantically Searches For Milk


There's a joke to be made here about Salma Hayek and milk but we're not going to make it. Nope. But we are going to share with you her recent work for the Got Milk campaign. In a new commercial created by Deutsch Hayek frantically searches for milk only to discover it's not so easy to find. Which, in and of itself, is a bit of a stretch since when was the last time you went anywhere and couldn't find milk?

Anyway, Hayek finally finds her milk...from a milk man, of course...and returns home only to find out she needs to go out and buy cereal.

more »

by Steve Hall    Feb-24-12    
Topic: Campaigns, Celebrity, Commercials

GSD&M Will Help You Survive SXSW With Pinterest-Based SXSurvival


This guest post was written by aWeber Education Marketing Associate Amanda Gagnon.

Let's face it, the biggest draw of South by Southwest isn't the announcements of technical innovations (though I'm sure they'll be trippy) or music (though I'm sure it'll be satisfyingly edgy). You'll learn an awful lot no matter what sessions or shows you attend.

Instead, the biggest draw is the massive collection of savvy, creative individuals and the ensuing melee.

So what you really need to know as you prepare to fly to Austin in a couple of weeks is where this crowd will be eating, where they'll be shopping and where the good parties are.

Ad agency GSD&M has made that information available with their campaign for SXSW 2012, SXSurvival. The ad agency's main site for the campaign includes tweetable suggestions and blog posts, but its primary focus is getting viewers to Pinterest.

GSD&M used the up-and-coming network to create a survival manual: a series of virtual bulletin boards "pinned" with the areas best resources for those attending SXSW. Boards include The Refresh (outdoor rec spots around Austin), The Parties (hosted by vendors & participants) and The Eats (the best local cuisine sources), among others.

By capitalizing on their Austin expertise, they attract the attention of the hordes headed to SXSW. Then they've got hordes of ad-minded Pinterest followers they can market to however they'd like.

by Steve Hall    Feb-24-12    
Topic: Industry Events, Social

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Featured FREE Resource: