Importance of Social Media Monitoring Explained

In this week's episode of Future Of Engagement, we meet Meltwater Group Marketing and Communications Director Kimling Lam. She speaks to host Murray Newlands about the importance of listening to customers, using social for CRM and social media monitoring.

Kimling has been at Meltwater, a social media monitoring company 'natch since 2006. She comes from a journalistic background and has produced and delivered news stories featuring live, on-air shots for KSBW, an NBC affiliate.

Future Of Engagement examines the world of engagement. The weekly series gives you the information you need to know to keep up-to-date on social engagement.