Winning the California Lottery is As Easy As Finding Gold

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California and the Gold Rush. They go hand in hand like a "social media guru" and an unsuspecting brand manager. Leveraging this intimate relationship, David&Goliath are your with new, gold rush-themed work for the California Lottery. Along with OOH and digital, a new TV commercial, Old Prospector, promotes the Lottery's Hot Streak Scratchers. in the ad we see a prospector riverside finding increasing bigger and more amazing pieces of gold.

Hmm. If only it were this easy.

by Steve Hall    Feb-15-12   Click to Comment   
Topic: Commercials   

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