Jim Beam Devil's Cut Causes Angel to Fall

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Did you know that when bourbon ages, the portion that's lost to evaporation is called the Angel's Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil's Cut? Well, at least according to Jim Beam it is.

The brand is out with a new commercial touting their Devil's Cut bourbon. And it's the story of Angel falling for Devil. But what's this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?

Who knows.

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by Steve Hall    Mar- 2-12    
Topic: Commercials



Charlie Sheen Gets Fiat's Hot Chick

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Want to see that hot chick from Fiat's Super Bowl commercial? Well you can in a new Doner-created ad for the 500 Abarth. But the real star of the show is Charlie Sheen who makes a humorous appearance after driving the Fiat around his mansion while under house arrest. Of course, Sheen's never actually been under house arrest but the concept is still funny.

Of the appearance of said hot chick, Catrinel Menghia who was in Fiat's Super Bowl ad, Charlie asks, "What do I get for good behavior?"

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by Steve Hall    Mar- 2-12    
Topic: Celebrity



Monday Will be the Sexiest Day at SXSW

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you leftover moonpies.

Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo. SXSW, the mother of all interactive conferences, puts the rest to shame with its propensity for buzzword bingo. An analysis by BlogAds of SXSWi panel buzzwords has discovered Monday, March 5 will be the sexiest day of the five day event. And by sexy, we mean geeked out hotness.

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by Steve Hall    Mar- 2-12    
Topic: Industry Events



Doodle Jump Trumps Stellar NBA Play

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Man, that's messed up. That's how Oklahoma City Thunder player Kevin Durant feels after he finds out you missed his winning shot...because you were downloading Doodle Jump instead of streaming the game.

This new commercial from Digitas (technically Team Sprint which is Digitas and Leo Burnett) for Sprint humorously touts the carrier's unlimited data plan. Although the concept's logic is a bit twisted.

If a person wants to stream the game, they're going to stream the game. If they want to download Doodle Jump, they're going to download Doodle Jump. One doesn't preclude the other even if that person may be on a limited or throttled plan. Granted, streaming a game while throttled isn't going to be a great experience. But that's not the reason a person downloads Doodle Jump instead of watching the game.

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by Steve Hall    Mar- 2-12    
Topic: Commercials



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