This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you magic tricks!
As we prepare for SXSW which kicks off this Friday, we're wading through the thousands of possible panels, events, exhibits and other activities to attend. We thought we'd share a little bit about what we plan to do while in Austin. And plan is the operative word here. If you've ever been to SXSW then you know your plans can (and do) change at any moment. But for now, we hope to attend these panels.
Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. The ad tells the well known story of the Three Little Pigs but with a modern twist. As the story unfolds, we see how it changes and how readers become intimately involved with the story through social media.
Parker writes, "A beautifully executed illustration of the power and interaction possible between traditional and digital media, and how this can rapidly and decisively change the public's perception and interpretation of the story."
Indeed. The ad truly captures how media works now and positions the paper (yea, an old school newspaper) as an important element in both telling the story and enabling other angles of the story to arise.
We should probably conduct a study to confirm this but we feel quite confident in stating the use of hot women to sell products to men (or women) far outweighs the use of hot men to sell products to women (or men). So we were pleased to find this Red Tettemer + Partners-created air freshener campaign that uses scantily clad men to hype its product. But we weren';t the only ones. You should have seen how our interns reacted.
Their pleated plaid miniskirts (doesn't everyone have a dress code for their interns?) where all a flutter over the buff men in this campaign and they squealed like a cheerleading squad watching the football team take the field. Yes, this campaign is eye candy for the ladies turning our bevy of beautiful interns into a collective puddle of lurid lustfulness.
In this white paper you will learn that long-term campaign planning is all well and good but if that's where you put all your focus, you will miss powerful opportunities to leverage success from what's going on right now. See an opportunity. Seize the opportunity. Do it now, while the story is still hot.
In this white paper you will learn the four steps of real time marketing along with strategies to deploy the steps and real world examples of the steps in action. Download the white paper now.
A new Chevrolet campaign from Goodby Silverstein & Partners injects a bit of new into tired car dealer advertising. The campaign takes on the tone of a sitcom and offers up characters you can relate to...even if they are characatures themselves. The video series, which will be used by Chevy dealer groups, follows the story of Kyle as he begins work at a Chevrolet dealer.
One spot has the sales team shooting each other with toy guns and envisioning themselves in a workplace sitcom. Another features Kyle trying to worm his way intyo a sing-a-long. A third examines Kyle's first day at the dealershiop as he tries to fit in.
The video series was directed by Randall Einhorn who has directed The Office, Modern Family Parks and Recreation and Wilfred.
Murray Newlands interviews Echo Strategic VP Chris Saad in this episode of Future of Publishing. Saad discusses the convergence of static traditional media with fluid social media.
During the past several years, the rise of social media has threatened publishers (and brands employing content marketing) with a certain loss of control over customer conversation. Social media has forced publishers to find new ways to connect with customers.
Contrasing the future of publishing with both traditional, top-down media and more modern social media, Saad describes future content creation as both "content curation and content creation."
Check out the three and a half minute interview below.