AshleyMadison Offers to Buy Rush Limbaugh's Canceled Ad Inventory


As you may have heard, many advertisers have pulled their schedules from Rush Limbaugh following the host's commentary on Sandra Fluke. Never one to shy away from controversy, dating site AshleyMadison, which enables hooks ups for married people, has offered to buy Limbaugh's canceled inventory for three months.

Of the offer, AshleyMadison Founder and CEO Noel Biderman said, "We do not believe Mr. Limbaugh should be penalized for expressing his opinion, especially in America. We are offering to step up and fill the void left by the corporations who have pulled their advertising. Rush has always been a controversial figure and we have always been a controversial service so we can relate."

Biderman sent a letter to Rush Limbaugh's business development director, Michael Soifer, with the offer. The letter, in full, is below.

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by Steve Hall    Mar- 6-12    
Topic: Brands, Political, Radio

Richard Branson is Here to Service You. Every Last One of You


This new Mother-created work for Virgin Mobile takes a look back at Richard Branson's life and his seemingly forward thinking ways. It's a bit creepy but it's also funny. The ad supports the brand's A Higher Calling campaign and touts the provider's $35 all you can eat plan.

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by Steve Hall    Mar- 6-12    
Topic: Campaigns

Boy Watches Himself Rape Girl in Rape Prevention Ad


After research indicated the lines were a bit blurry among British teenagers in terms of what constitutes rape, the UK's Home Office - with help from RCKR/Y&R - launched a campaign that asks, "If you could see yourself, would you see rape?"

The ad gives us the scene of a boy forcing himself on a girl. The camera then pulls back to reveal the boy watching himself with the girl. The question is then asked which urges the participant to step back and ask if what he is doing is right.

The goal of the campaign is to get boys to realize just what rape is and to urge girls to say no to unwanted advances.

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by Steve Hall    Mar- 6-12    
Topic: Cause

Top Three Reasons Skittles is the Freakiest Candy Brand


With a trio of new work from DDB, Skittles is continuing its mission to become the weirdest candy on the planet. In one spot, we have a dude dispensing skittles from his stomach. In another a school administrator admonishes a girl for running around with the wrong crowd and for letting them take advantage of her. And in a third, a boy explains to a girl he has Skittles-pox.

The third one is kind of lame but the other two do a nice job perpetuating the brand as the wackiest out there.

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by Steve Hall    Mar- 6-12    
Topic: Brands, Campaigns, Commercials

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Artist Has Way With Model in Agent Provocateur's 'The Muse'


Early last month, RSA debuted the the first in a series of three videos for Agent Provocateur. The first, called The Initiate, focused on a guy and two women frolicking in bed. The agency's descriptive puffery aside, we liked the spot. It does what any good lingerie spot is supposed to do. Make you believe you, too, can be as sexy as the people in the ad if only you slap some Agent Provocateur on your ass.

Now, RSA is out with the second installment in the series. Entitled The Muse, this ad features a model, French actress Mylene Jampanoi - also featured in the first video, sitting in Renaissance era garb as an artist paints her. Of course, paint her isn't the only thing the artist does to her. After adjusting her clothes a bit, mostly to further reveal her undergarmants, he embraces her as Jampanoi flashes the camera a knowing smile.

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by Steve Hall    Mar- 6-12    
Topic: Racy

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