Last night, American Express launched a program on Twitter that allows cardmembers to "tweet their way to savings" by syncing their AMEX card with Twitter at sync.americanexpress.com/twitter and tweeting merchant-specific hashtags to load couponless offers directly to their Card. When the cardmember makes a purchase in-store or online, an automatic statement credit is issued within days.
Of the program, American Express Vice Chairman Ed Gilligan said, "American Express is turning Twitter content into commerce by connecting Cardmembers to merchants and delivering real world value to both. With the continued convergence of online and offline commerce, our closed loop continues to enable us to bring seamless, relevant ways to connect our cardmembers and merchants on the most powerful social and digital platforms."
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you speling.
ClickZ has an interesting piece on B2B brands an SXSW. As we wrote last year, SXSW has overwhelmingly been taken over by marketers leaving the geeks to grumble about their presence. Hey, things change. Go with it. There's really nothing else you can do.
Of the presence of B2B brands at SXSW, Eloqua's Jesse Noyes told ClickZ, "Some people tend to think of 'South By' as more of a consumer-facing event where the next big thing like Twitter gets launched. But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great."
Here's a quirky campaign from Sheetz, a convenience store that's actually a restaurant. With five new commercial created by Tattoo Projects, the brand aims to inform 16-24 year old guys that it's, well, the place to be. And the campaign achieves this with whacky spots that feature oddities such as a beard growing contest, a dude becoming a bird, the Force ripping a girl's clothes off, a guy who becomes a super hero and other oddities. All of which support the tagline, "just because we don't look like a restaurant, doesn't mean we're not one."