This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you chicken for breakfast.
Friday night at SXSW, TechKaraoke was held at The Stage on Sixth. TechKaraoke makes its appearance each year at SXSW and at BlogWorld. It the one time when you can see your co-workers get on stage and make complete idiots of themselves. OK, well, some co-workers are actually good. Really good.
We were there to take pictures for the event so we can share a few with you. The others have to go to TechKaraoke and we'll share those when we can. But we're going to share the good ones. The important ones. The ones you want to see. You know. Pictures of beautiful people. Because we all wish we were as beautiful as some of the people in these pictures. Come on, you know you wish it.
This SXSW coverage is brought to you by Red Square Agency, the agency sponsoring that banner ad over there.
OK so where are we? Austin, Texas. For SXSX. Got confused there for a minute. Can we just talk about how crazy busy it is here for a minute? Some poor suckers had to wait in line for over an hour to register. The conference is spread across 12 locations all over Austin. And it's raining. Which sucks because, ya know, you have to go outside to get to the hundreds of panels on the program.
Speaking of panels, we headed to the Hotel Intercontinental earlier today to attend a panel entitled How Brands Build Advocates by Anticipating Needs only to find out that not only was that panel full but all the branding and marketing panels were full and no one could get into anything. Glad we walked 7 blocks for that! Apparently, overcrowding has been an issue with branding and marketing panels all day. Gee. Who knew there were so many marketers here at SXSW? Wait, we know. We told you so.
But we're not going to let a little overcrowding stop us. After all, we're here to deliver you important news about the latest trends in advertising. And since we've been to so many panels just like the one we couldn't get in to, we're going to tell you what the panelists said even though we weren't there.