This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you startling birds with a brass horn.
When you peruse the SXSW panel listing prior to making your way to the annual nerd-fest in Austin each year and you come across a panel entitled Social Media is a Bubble and SXSW is a Fad, interest is piqued. The panel aimed to explore if, in fact, social media is a bubble about to burst and whether or not SXSW has simply jumped the shark and become too large.
The panel, which was moderated by Attention Founder and CEO Curtis Hougland, kicked of with what, for a second, seemed like the introduction of some kind of new killer app that would ensure that your social media activity would always rise to the top. A few seconds in, it was clear the app was a joke but, because of the app's "boom! there it is" approach to popularity was an integral component, it did get everyone to shout "boom" before they asked a question. Which, of course, was funny. But even funnier was one woman who came to the session late and had no idea why she had to say "boom" before she asked the question.