How Brands Can Leverage the 'Interest Graph'

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you shamelessness.

In a SXSW panel that jumped on the topic du jour, Pinterest, moderator Jolie O'Dell, a reporter at Venture Beat, carefully crafted a discussion that steered clear of the usual social media blather that all too often pervades conference panels.

The panel, while acknowledging the importance of the social graph, advocated consideration of what they dubbed the "interest graph." The interest graph is a focus on, as the title suggest, what people are interested in. And services like Pinterest have brought this to the forefront.

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by Steve Hall    Mar-12-12    
Topic: Industry Events, Social



SXSW: Social Media Comes of Age Without Help From Porn

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This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you headlines about itself.

In a SXSW panel entitled Social Media Comes of Age Without the Help of Porn, moderator Lisa Joy Rosner and panelists Jeremiah Owyang, Dave Evans, Katie Paine and Jason Falls examine the use of social data to determine consumer preference. Oh and that title comes from the well known fact porn invented everything on the internet except social media. Because, after all, do you really want to share your inner most fantasies on Twitter with a porn brand?

Owyang noted the proliferation of social data is causing a fundamental change in the way brands discover consumer preference and buying intention. He also suggested the use of social sign on (using Facebook to log in) will increasingly allow brands to taylor messages to individual wants, needs and desires.

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by Steve Hall    Mar-12-12    
Topic: Industry Events



Porn Star Sasha Grey Advocates Equal Pay For Women

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Wow. Just wow. Very powerful stuff. Very compelling message. Very bold approach. Very daring, in fact. Porn star Sasha Gray, who has made a lot of money doing things most people would never consider doing, can be seen in a commercial for EqualPayDay, an organization that fights to close the wage gap for women. According to EqualPayDay, women make 22 percent less than men for the same job.

Of the disparity in salary between men and women, EqualPayDay says, "One of the main reasons this issue still exists is that too often young women make career choices led by general expectations. Equal Pay Day however wants to motivate them to think about these expectations, and not just follow them blindly. Sasha Grey wants to as well, and to help spark the debate, she's agreed to share the story about her short but demanding career in adult entertainment."

While it's doubtful porn will ever go away, it's sad that, for some women, it's one of the only ways to make more money than men.

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by Steve Hall    Mar-12-12    
Topic: Cause, Commercials, Racy



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