OK now that we've finished all that serious panel coverage for the day, we thought it would be nice to take a break and stroll through the exhibit hall to see what we could find. Of course there's all the usual tech and social media companies pimping their latest app but what's really important to note is which company has the hottest booth babes. Why? Because no one else does it, it's fun and we're just a wise ass little shit ad blog that does whatever it wants whenever it feels like it. Onward...
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you self-promotion.
As the agency world crumbles (a bit too dramatic?), everyone's scrambling to determine how agencies should change to meet the shifting tides of consumer behavior and the radically altered methods agencies use to reach consumers.
In a SXSW panel entitled Why Ads Agencies Should Act More Like Tech Startups, AKQA Chief Creative Officer Rei Inamoto shared some analysis and interviews he has done over the past year that examined whether or not agencies should act more like tech startups. The comparison being, of course, agencies are slow, lumbering ships saddled with bloated, creative-killing process and startups are nimble and free thinking.
The Marketers Ball is making its return to ad:tech San Francisco. The organizer's other event, The Affiliate Ball, just had Nelly perform. And Too Short performed at last year's Marketers Ball. For this year's Marketers Ball they've just signed Too Short to come back for an encore performance.
Of the decision to bring Too Short back, organizer Darren Blatt said, "Too Short is a Bay area legend. He's got tons of hits dating back to the early days of hip hop and he's still on the charts today. He's got a new album that just dropped last week with big artists like 50 Cent, E-40, Twista and more on some of his tracks. The crowd loved his performance so much that we had to have him come back to perform a longer set."
Daren hosts great parties. The Affiliate Ball was featured on TMZ last year when other legends showed up and performed alongside Doug E Fresh on stage.
This years event is at the same venue as last years Ball, 1015 Folsom on April 3rd. They are expecting over 1500 to 2000 guests. As Too Short would say, "Get in where you fit in".
You can RSVP here http://marketersball.com/registration.html
Sponsorship's are still available, contact Darren at firstname.lastname@example.org for details.