As Always, Axe Will Get You Laid

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If only it were this easy. Actually, sometimes it is. Yes. Guys will go to great lengths to get in the sack with a girl. Especially a hotter-than-she-knows-it girl sporting a pair of "I'm really, really smart....and really, really dirty" glasses. Damn. Since when did chicks with glasses become so hot?

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by Steve Hall    Mar-19-12    




What to Do After Your Tennis Career Ends

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I don't know. Not all that excited about this Head Tennis video featuring Andy Murray who imagines what sort of career he'd have if he wasn't playing tennis. I mean it's funny and all but there's something nonsensical about it. And the tie in to the raquet isn't very string. But hey, if you're a tennis fan or just like Andy then maybe you'll like it.

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by Steve Hall    Mar-19-12    
Topic: Commercials



Why Cats Love Columbia Sportswear

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Here's a collection of some of the strangest ads we've seen in a long time. To put it's outerwear through a series of tests, the brand has employed the use of hot dog buns, a five bean salad and a cat. Watch as the oddity permeates your soul and you wonder why you aren't running out to buy a Columbia jacket right this very moment.

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by Steve Hall    Mar-19-12    
Topic: Campaigns, Commercials, Strange



Miller 64 Revives the Sea Shanty

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We don't drink beer very often but when we do...oh wait. Actually we really don't drink beer that often which is probably why we are not familiar with Miller 64. What's the 64 all about anyway? The year it was brewed? The number of calories it contains?

Anyway, we're not here to analyze the actual product. Only to comment on the product's advertising. And after the attention-grabbing camera slide up the hot body of a beautiful, bikini-clad woman, the ad had our full attention.

The ad features a sea shanty-style song that hypes the glory of a fit and trim lifestyle as well as celebrates the usual camaraderie found in the perfect life known as a beer commercial.

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by Steve Hall    Mar-19-12    
Topic: Commercials



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PUMA Advocates Actual Reality Over Televised Reality

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It's hard not to appreciate the message in this Droga5-created commercial for Puma entitled Better Out Than In. The ad celebrates and encourages the living of one's own reality instead of living vicariously through televised trash otherwise known as reality TV.

The work follows a couple of similar approaches, one of which, After Hours Athlete, won the Film Craft Grand Prix at Cannes last year.

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by Steve Hall    Mar-19-12    
Topic: Commercials



Understanding the Social Consumer

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On March 22 from 8AM to 1PM at the Graduate Center of the City University of New York, Business Development Institute will host The Social Consumer 2012: Case Studies and Roundtables which will explore how brands engage, influence and serve consumers through social programs.

Some of the speakers include Weber Shandwick EVP Stephanie Agresta, 360i VP Emerging Media David Berkowitz, JetBlue VP Corporate Communications Jenny Dervin and Chrysler Group Head of Electronic Communication Ed Garsten.

There's more information here and for a discount, use promo code Adrants.

by Steve Hall    Mar-19-12    
Topic: Industry Events









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