This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.
If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.
While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.
For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.
107,856 calls were made and 2,572 loved ones received the exact gift they wanted.
These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.
Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?