King Arthur Discovers Internet, Sony Borrows GE Tagline


- Ever watch Mayim Balik in Blossom? Now you can see her in an Old Navy commercial. Along with Joe!

- King Arthur Flour discovers the internet. And gives a sales pitch for Chrome.

- So here's McCann's new work on Sony's first global brand campaign. Borrowing from GE, the new tagline is "Made of Imagination."

- Live in London? Hate waiting for trains? Wish you could put that wasted time to better use? Well, there's an app for that.

- As Boston-based Gearon Hoffman winds down operations, Allen & Gerritsen will take on duties for previous Gearon Hoffman clients Boston Interiors, Bank Rhode Island and Museum od Science.

- So some think Demi Moore had a bit too much Phgotoshop work done to her for her latest Helena Rubinstein campaign. What do you think?

- Automotive financing isn't the sexiest product out there but creative content agency BON did a nice job with it.

by Steve Hall    Mar-27-12    
Topic: Brands

AMC's 'The Pitch' Makes Its Pitch


Oy. After watching the trailer for AMC's The Pitch we can't help but foresee it as just an extended version of the famed Subway video. We can't comment on the inner workings of most other businesses but we certainly can state that the inner workings of an ad agency are better left inside the walls of said agencies.

Now we're willing to be optimistic and hope this show won't devolve into the pompous foolery depicted so well by Donny Deutsch when he appeared on The Apprentice but we worry for the agencies involved.

The Ad Store, MvKinney, SK+G, WDCW and other off Madison Avenue shops are putting their reputation on the line. We hope the producers don't go for fist bump idiocy. We hope the agency execs can contain their exuberance and give the ad business a good name.

But secretly we hope it's a train wreck. After all, this is reality TV and the train wreck is the center piece of the genre.

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by Steve Hall    Mar-27-12    
Topic: Agencies

Even an Elephant Can Use A Samsung Galaxy Note


So we're not quite sure why showing an elephant using your smartphone/tablet hybrid would compel something to buy the thing but it sure is fun to watch. To tout the Samsung Galaxy Note, an odd-sized phone/tablet that won't fit in your pocket and isn't big enough to truly enjoy a movie, The Viral Factory filmed Thailand's Peter the Elephant having fun with the Note. Check it out.

by Steve Hall    Mar-27-12    
Topic: Video

How to Kill Hunger And Thirst All at Once


Some ads are weird. And then there's this one from Australia's The Monkeys for Oak, a drink that apparently is so fulfilling it's like drinking and eating at the same time. With the tagline Kill HungryThirsty Dead, a carnival worker rambles on semi-logically about hunger, thirst, his broither and his son.

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by Steve Hall    Mar-27-12    
Topic: Commercials, Strange

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Which Parties to Attend During ad:tech San Francisco


If you'll be in San Francisco for ad:tech and unsure what to do on Monday night, April 2, the eve of the two day conference, you might want to check out the Nami Media "Rouge" Rope Event. Held from 7:30PM to 11PM at a yet to be disclosed location (you'll find out when you RSVP), the party will feature an open bar, appetizers and music that's not so loud you can't enjoy a bit of relaxing networking. If you'd like to attend, send an email to

On Tuesday night, things heat up. A lot. There are more than ten parties scheduled for the evening. You can see the full list on our ad:tech party calendar here. There are a couple of early events right in the Moscone Center. ad:tech will host it's Pub Crawl in the exhibit hall beginning at 4:30PM. At 6PM in the keynote room, ad:tech will host its Totally Awesome Party.

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by Steve Hall    Mar-27-12    
Topic: Industry Events

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