Porn Shoot Hypes Cannes New Directors' Showcase Call For Entries

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This, perhaps, is one of the strangest call for entry promotions you will ever see. Touting the Cannes New Directors' Showcase, this Saatchi & Saatchi London-created video directed by Chris Palmer features an adult film maker who wishes he was making commercials. Watch and see if you can identify all the ad-related references. Funny stuff.

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by Steve Hall    Mar-28-12    
Topic: Racy



adidas Knows We All Run For Different Reasons

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Like David Beckham, Lionel Messi, Derrick Rose and Katy Perry? Then you might like this new Adidas commercial touting the brand's new ClimaCool Seduction running shoe. The ad, which features Perry's latest single, Part of Me, celebrates the fact we all run for different reasons.

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by Steve Hall    Mar-28-12    
Topic: Campaigns



Fear of Embarrassment Convinces Teens Not to Drink

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Guided by the strategy that teens care more about controlling what happens in their personal lives then they do about placing themselves in danger, Esparza Advertising created two commercial for Mothers Against Drunk Driving that take on the issue of control.

In one spot, a passed out teen gets his head shaved. In another, a passed out girl gets her shirt unbuttoned. Neither is something either would like to wake up to.

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by Steve Hall    Mar-28-12    
Topic: Cause



Shit Kids Say

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So the Shit People Say thing has been played out right? Perhaps not. Check out this Shit Kids Say work from the UK's NSPCC, an organization that aims to prevent child abuse. It's an insightful presentation about how abused children might interact with one another.

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by Steve Hall    Mar-28-12    
Topic: Cause



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How Make Money Using Images Online

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In part two of this Future of Publishing video series, Viglink's Oliver Oliver Roup and Host Murray Newlands continue their interview with Stipple's Rey Flemings and Luminate's Chas Edwards. The discussion centers on how to monetize images online. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them.

You can view part one of the series here.

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by Steve Hall    Mar-28-12    
Topic: Video



Perhaps Nike Should Have Convinced Women to Cheat

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Reebok recently caught flak for their ad campaign which encouraged men to cheat on their girlfriends instead of their workout. Perhaps the ads would have been better received had they targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com. Of course, this research should be taken with a grain of salt since AshleyMadison, much like PETA, will do just about anything for publicity.

According to the research, which named the top 5 preferred brands of running shoes amongst AshleyMadison customers, men who wear Nike and women who wear Reebok are most likely to cheat.

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by Steve Hall    Mar-28-12    
Topic: Brands









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