Fear of Embarrassment Convinces Teens Not to Drink
Guided by the strategy that teens care more about controlling what happens in their personal lives then they do about placing themselves in danger, Esparza Advertising created two commercial for Mothers Against Drunk Driving that take on the issue of control.
In one spot, a passed out teen gets his head shaved. In another, a passed out girl gets her shirt unbuttoned. Neither is something either would like to wake up to.