So the Shit People Say thing has been played out right? Perhaps not. Check out this Shit Kids Say work from the UK's NSPCC, an organization that aims to prevent child abuse. It's an insightful presentation about how abused children might interact with one another.
In part two of this Future of Publishing video series, Viglink's Oliver Oliver Roup and Host Murray Newlands continue their interview with Stipple's Rey Flemings and Luminate's Chas Edwards. The discussion centers on how to monetize images online. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them.
You can view part one of the series here.
Reebok recently caught flak for their ad campaign which encouraged men to cheat on their girlfriends instead of their workout. Perhaps the ads would have been better received had they targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com. Of course, this research should be taken with a grain of salt since AshleyMadison, much like PETA, will do just about anything for publicity.
According to the research, which named the top 5 preferred brands of running shoes amongst AshleyMadison customers, men who wear Nike and women who wear Reebok are most likely to cheat.
- Ever watch Mayim Balik in Blossom? Now you can see her in an Old Navy commercial. Along with Joe!
- King Arthur Flour discovers the internet. And gives a sales pitch for Chrome.
- So here's McCann's new work on Sony's first global brand campaign. Borrowing from GE, the new tagline is "Made of Imagination."
- Live in London? Hate waiting for trains? Wish you could put that wasted time to better use? Well, there's an app for that.
- As Boston-based Gearon Hoffman winds down operations, Allen & Gerritsen will take on duties for previous Gearon Hoffman clients Boston Interiors, Bank Rhode Island and Museum od Science.
- So some think Demi Moore had a bit too much Phgotoshop work done to her for her latest Helena Rubinstein campaign. What do you think?
- Automotive financing isn't the sexiest product out there but creative content agency BON did a nice job with it.
Oy. After watching the trailer for AMC's The Pitch we can't help but foresee it as just an extended version of the famed Agency.com Subway video. We can't comment on the inner workings of most other businesses but we certainly can state that the inner workings of an ad agency are better left inside the walls of said agencies.
Now we're willing to be optimistic and hope this show won't devolve into the pompous foolery depicted so well by Donny Deutsch when he appeared on The Apprentice but we worry for the agencies involved.
The Ad Store, MvKinney, SK+G, WDCW and other off Madison Avenue shops are putting their reputation on the line. We hope the producers don't go for fist bump idiocy. We hope the agency execs can contain their exuberance and give the ad business a good name.
But secretly we hope it's a train wreck. After all, this is reality TV and the train wreck is the center piece of the genre.
So we're not quite sure why showing an elephant using your smartphone/tablet hybrid would compel something to buy the thing but it sure is fun to watch. To tout the Samsung Galaxy Note, an odd-sized phone/tablet that won't fit in your pocket and isn't big enough to truly enjoy a movie, The Viral Factory filmed Thailand's Peter the Elephant having fun with the Note. Check it out.
Some ads are weird. And then there's this one from Australia's The Monkeys for Oak, a drink that apparently is so fulfilling it's like drinking and eating at the same time. With the tagline Kill HungryThirsty Dead, a carnival worker rambles on semi-logically about hunger, thirst, his broither and his son.
If you'll be in San Francisco for ad:tech and unsure what to do on Monday night, April 2, the eve of the two day conference, you might want to check out the Nami Media "Rouge" Rope Event. Held from 7:30PM to 11PM at a yet to be disclosed location (you'll find out when you RSVP), the party will feature an open bar, appetizers and music that's not so loud you can't enjoy a bit of relaxing networking. If you'd like to attend, send an email to Kristy@namimedia.com.
On Tuesday night, things heat up. A lot. There are more than ten parties scheduled for the evening. You can see the full list on our ad:tech party calendar here. There are a couple of early events right in the Moscone Center. ad:tech will host it's Pub Crawl in the exhibit hall beginning at 4:30PM. At 6PM in the keynote room, ad:tech will host its Totally Awesome Party.
Eitan Chitayat, a creative in Tel Aviv, sent us this two minute video he's been working on for the past couple of years. A personal, pro-bono project for The Fund for Reconciliation, Tolerance and Peace, the video features two boys - one Israeli and one Palestinian - who, in the future, imagine what life must have been like when conflict between the two was the norm.
The work was a group effort with help from Lobo of Brazil, Birdo Studio, The Ebling Group, Wicked Music, Firefly Productions and Sweet Sound.
How quickly we forget. Remember Tiger Woods? Yea, the golfer dude that cheated on his wife life 13 times. Everyone disowned him right? Well, he's back and can be seen in this funny Heat-created ad for EA Sports' Tiger Woods PGA Tour 13. Called Duel of the Masters, Tiger and Shaquille O'Neal duel each othee King Fu style complete with badly-dubbed dialog.