This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you Nutella.
If you attended SXSW this year (or even if you didn't) you were likely aware the event has turned into a full blown brand parade. In every corner of Austin during SXSW there was a brand sponsoring something. Some hate this. Others love it. But the real question is did it work for the brand.
While this research from Spredfast doesn't necessarily conclude definitively that increased presence at SXSW pays off for a brand, the study does shed some light some interesting "what if" scenarios that tie tweets to sales.
For the up and coming holiday season, Israel department store Hamashbir Lazarchan invited shoppers to pick out a gift for their loved ones. The campaign, called Present Simple, consisted of a website where users entered their loved one's details. Those details were then transferred to a live call center, which called the loved one and found out anonymously what they would like to get this holiday. That information was sent to the shopper along with a discount coupon for the specific item.
107,856 calls were made and 2,572 loved ones received the exact gift they wanted.
These days, it seems, Kate Upton is everywhere. She's done ads for Carl's Jr., MLB 2K12, Zoo York and others. Now she's pimping headphones for Skullcandy in a new campaign which Mail Online claims won't work because everyone will be staring at Upton's boobs and not the Skullcandy headphones.
Dressed in a tight, tiny bikini top that isn't able to cover much of her prodigious cleavage, this might be very true. Although just how many more Upton campaigns can the market take before we tire of her and the next new shiny object takes hold?
Boy this job is hard work sometimes. FocusClick, a site with the tagline "we do women," grabbed model Christina I. and dressed her in Second Button shirts. Well, more accurately, they tried to dress her in Second Button Shirts and failed miserably. Why? Because Christina's breasts are so jaw-droppingly huge, no shirt could ever completely cover them.
We're not sure who's getting more publicity out of this; FocusClick or Second Button. Frankly, we really don't care. Do you?
And yea, there's much more Christina to see here.
Hoping to bring happiness to Brits who, like those of us in the U.S., are a bit down due to the depressed economy, bad mortgages, high gas prices and general economic nastiness, cake maker Mr. Kipling created 19 Cake-To-Go dispensers at bus stops that offered free cake to anyone who wanted a piece. How nice.
Israeli agency Smoyz claims to have created the world's first Pinterest-based campaign. For its client Kotex, the agency identified 50 women who they felt were "inspiring," studied their pins and identified what inspired the 50 women. The agency then physically created personalized items based on the women's pinned items. To receive the item, the women repinned the agency's creation and the agency sent the item, along with some Kotex product naturally, to the women.
Now here's an interesting one. Canadian telecom brand Manitoba Telecom Services just launched a Dare Vancouver-created campaign to promote its Amour pay per view porn service. With three spots that appear at first to be your typical porny encounter, the campaign reminds viewers that "Fantasies happen but only on Amour Adult TV." It's quite ingenious actually. To see just how easily a fantasy can be shot down. Much like it always happens in real life. Which, of course, is why we have porn so we don't have to be shot down when we're really in the mood to be...ahem...up..
Kayak is getting kooky again. This time with a Barton F. Graf 9000-created video that demonstrates how you can plan a trip using only the power of your mind. And, inadvertently, illustrating just how easily the capital of California is forgotten.
Monitoring for online mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc., the team at Kayak will be delivering this YouTube video link directly to consumers on Twitter, blogs, forums, Yahoo! Answers and other online destinations. An interesting approach. Perfectly personalized in that appropriately kooky Kayak way.
The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground.
Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn:
1. Earned media is the most trusted and credible form on content for a brand
2. Social media has amplified the sheer quantity and reach of earned media
3. Conversion rates are higher and ROI is larger
4. Earned media lasts
5. Earned media is measurable
Download the whitepaper now and walk away with five reasons to shift your marketing focus towards earned media.
In this Future of Publishing episode, Viglink's Oliver Oliver Roup and Host Murray Newlands interview Stipple's Rey Flemings and Luminate's Chas Edwards. Both companies are involved in the monetization of images. Although companies like Pinterest have been using social media to monetize images, there are many more options than just attaching Amazon or other affiliate links to them. If you're wondering how (or why you should even bother) to make money from your brand imagery, check out part one of this three part series on image monetization.