TidyCat Apologizes For Comparing Town to Used Cat Litter


This guest post was written by Kevin Dugan, a full-time marketer, a long-time blogger and a proud Cincinnatian.

Some of you have probably seen TidyCats #lifestinks campaign. It's online with a campaign site encouraging consumers to Tweet about why life stinks and with videos designed to go, uh, feral perhaps. It's offline too with TV spots, out of home ads - even a mobile tour.

It's all designed to make sure we understand that TidyCats covers up the smell of used cat litter. Who knew?

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by Steve Hall    Apr-10-12    
Topic: Opinion, Social

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