This guest post was written by Kevin Dugan, a full-time marketer, a long-time blogger and a proud Cincinnatian.
Some of you have probably seen TidyCats #lifestinks campaign. It's online with a campaign site encouraging consumers to Tweet about why life stinks and with videos designed to go, uh, feral perhaps. It's offline too with TV spots, out of home ads - even a mobile tour.
It's all designed to make sure we understand that TidyCats covers up the smell of used cat litter. Who knew?