This is totally amazing! To launch and hype the intensity of drama that can be found on TNT in Belgium, the cable channel, with help from the ever talented Duval Guillaume, placed a big red push button in a Flemish square in a Flemish town. A sign next to the button read, "Push to add drama." And drama is exactly what button pushers got. Simply a must see. Brilliant work.
Sadly, if a stunt were pulled in America, it's highly likely it would be misunderstood for a terrorist attack and actual (as opposed to staged) drama would occur.
- Denny's is back with the second season of its Always Open with David Koechner. The first episode features Jessica Biel...and a cleavage cam.
- Farmers Insurance just launched a video with Marvel's The Avengers to promote its partnership with the summer movie set to premiere in May.
- B-Reel and B-Reel Films recently teamed up with Google to create a film showcasing Google Maps' new features.
- Casey Neistat's Nike video. Ingenious brand promotion or selfish self promotion?
- Orangina is out with more wacky work here and here.
- In case you missed it, here's Martin Sorrell talking about Male Menopause.
Only in advertising. Yup. Only in advertising do you get stunts like this one from Mountain Dew. With help from BBDO Toronto and production company The Corner Store, Mountain Dew has created a duel between a man and a gigantic balloon filled with Mountain Dew. Like a drunken college stunt, you have a man tethered to one crane and a balloon filled with Mountain Dew tethered to another. You can guess what happens next.
Actually, you don't have too guess. Just watch the video.
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So there's Wexley School for Girls, right? Why can't there be another agency that is good at schooling? Enter San Francisco-based School of Thought. While in San Francisco for ad:tech last week, we stopped by the offices of School of Thought.
Founders Tom Geary and Joseph Newfield have had long and impressive advertising careers. Geary created Microsoft's MsDewey campaign. Newfield, who's done work for Visa, Shutterfly, Del Monte, 9Lives and others, spent ten years at Agency.com. We won't hold that against him. He's a nice guy. And he fed us lunch so we're grateful and we enjoyed sharing old war stories.
The agency is out with a two minute promotional video in which they share their "required reading" in six lessons.
From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte. The women's images are then selected (by votes and moderators) to appear on the Clear Channel Spectacolor billboard in Times Square where passersby can vote for their favorite girl on the promo site or Facebook page. The girl with the most likes wins a trip to New York.
At the launch event which took place in Times Square this week, a number of methods were used to get the attention of the crowd - such as a live HD cam that broadcast the crowd on the street to the billboard so passersby could see the contest participants from the billboard which is livestreamed online 24/7 on the project website. Also, street teams were encouraging people in Times Square to vote via iPads.
Alright. So while everyone is obsessing over Jennifer Love Hewitt's digital breast reduction, Scarlett Johansson's equally impressive chest is front and center on the business cards of a California-based sex shop called VIP. On the cards, Johansson can be seen wearing a black bra under an unbuttoned shirt.
TMZ discovered the business card and of the find, Johansson told E! News, "I applaud TMZ's, once again, award winning investigative journalism for securing the knowledge of my legions of Mexican fans."
According to TMZ, the store manager, who has no idea who Scarlett Johansson is, said the store owner ordered cards from a company, told the company he wanted a girl on the card and the company snagged the image of Johansson.
Like a moderns day Million Dollar Homepage, a Tumblr blog called Blogrtising has launched. As described on the site, the concept is simple, "Blogrtising is a viral concept where advertisers pay $100 to become permanent contributors on this blog. Once payment is made, they can post what they want (advertising links/videos/photos/...), when they want and as often as they want."
Likely, this will go nowhere but it's amusing to see there are still people out there who can milk an original idea to death.
If any brand can, on a whim, make up a national holiday then it should be no surprise we end up with the likes of National Cheese Fondue Day. Yup, National Cheese Fondue Day. Courtesy of The Melting Pot which...wait for it...is a cheese fondue restaurant chain.
Today, April 11, is National Cheese Fondue Day and The Melting Pot is offering free fondue to the first 25,000 people who sign up for the brand's Club Fondue. Red Tettemer + Partners-created print ads, POP, social and digital advertising support the event.
So how do you market a clothing brand in Amsterdam? You search for a model on Facebook, dress her in every piece of men's clothing from the Spring/Summer 2012 line and then have her strip off all the clothes based on how many Likes the brand's Facebook page gets.
Yup. Arnold Amsterdam put together this program for clothing brand Stussy. Of the effort, Arnold Creative Director Colin Lamberton said, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here. Like and undress."
As part of the process, people can invite their friends to come to the page and Like the campaign as well. Likes are great but how about a link to buy?
And what about the Facebook policy that reads "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."?