Continuing its mission to recruit and exploit every last woman on earth with a hot body, PETA is out with yet another lettuce-fueled GoVeg campaign. This one features Playboy Bunny Sheridyn Fisher sporting a lettuce bikini. The oh-so-witty copy reads, "Be a Binny's Honey. Go Vegitarian."
Yea? If that were true every last man on earth would be eating heads of lettuce in hopes of receiving some intimate love from his hottie of choice.
We're not usually fans of the forced application of cultural trends onto advertising but we really like this new Initials Marketing-created, Rubber Republic-produced work for Peugeot. The one take, one shot four minute video opens on an empty parking garage. We then see 29 year old dubstepper Marquese Scott, aka Nonstop, grooving to Rudimental ft. John Newman's Feel The Love.
The camera follows Scott and slowly pans 360 degrees around the garage. Part way through, we catch a glimpse of the Peugeot 208. The panning ends on a wall which reads, "Let Your Body Drive," the name of the campaign.
Wonderful work. It's not overly commercial. It freely highlights Scott's skills as well as subtly delivers a commercial message. The work may never achieve the 42 million views Scott's famed Pumped Up Kicks video received but it's got over 25,000 views in one day. Not bad.
The 2012 Grand Effie Jury has been announced. Recognizing "ideas that work," the Grand Effie winner will be announce on May 23. The Grand Effie jury decision will impact the 2012 North American Effie Effectiveness Index rankings which will be revealed at the ceremony. The Effie Effectiveness Index identifies and ranks the marketing communications industry's most effective agencies, advertisers, and brands by analyzing finalist and winner data from Effie Worldwide competitions.
The Grand Effie Jury members include:
Jeff Benjamin, Chief Creative Officer, JWT
Brad Brinegar, President/Chief Executive Officer, McKinney
Luis DiComo, Executive Vice President, Global Media, Unilever
Tim Ellis, Executive Vice President, Chief Marketing Officer Activision
Stuart Hazlewood, Chief Strategy Officer, DDB NY
Jonathan Hoffman, Chief Experience Officer, Starcom MediaVest Group
Nick Moore, Chief Creative Officer, Wunderman
Debra A. Sandler, President, Mars Chocolate North America
Iain Tait, Global Interactive Executive Creative Director, Wieden + Kennedy
Jennifer Zimmerman, Chief Strategic Officer, mcgarrybowen
As Charlie Sheen climbs out from under his rock of shame, advertising is helping him rise from the ashes. Recently, Sheen could be seen in ads for DirecTV and Fiat. Now, Sheen can be seen in a Bavaria beer commercial that pokes fun at his recent sobriety.
On his way home from rehab, Sheen can't seem to go anywhere without seeing people drink beer. Even when he gets home and sees his entire backyard filled with welcome home revelers. Ah, but this beer is non-alcoholic. Clever spot from Amsterdam-based Selmore.
You've got to love car dealer commercials. Why? Because they are the epitome of so-bad-it's-good. There's a certain quality - perhaps born out of years of being hit over the head with it - that we have all come to expect from car dealer ads. A quality that, in any other kind of advertising, would be immediately trounced.
Here's another entry into the pantheon of car dealer advertising silliness. This one, from John Keating Chevrolet in Crosby Texas, is called I Am The Finnisher. And, no, Finnisher isn't spelled incorrectly. At least by us (We know. It's hard to believe). It's spelled that way because the man in the ad, Rik Melartin, owner of John Keating Chevrolet, is from Finland.
But not so silly is the fact Melartin, who is a resident of Bellaire, Texas has, over the past 15 years, caught three robbers at gunpoint.