Danica McKeller Wants You to Buy a Toyota Prius C

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OK so we've seen car configurators online before. But we don't think we've seen one that's used YouTube. With help from Saatchi & Saatchi, Toyota is out with, yes, a YouTube-based car configurator to promote the Prius C. While it's cool and all to do something first, sometimes reinventing the wheel isn't always the way to go. The process is slow and cumbersome and got our MacBook Pro heated up to the point where the fan was screaming.

Anyway, there are some other fun elements to the promotion such as a video featuring Danica McKeller (she's 36 now!) who speaks on the topic of Wallet Wisdom and how people can financially prepare for purchasing a car. And there's Bill Nye who talks about the vehicle's technical features.

by Steve Hall    Apr-16-12    
Topic: Celebrity, Online



Facebook Average CPM Rates Increase by 41 Percent

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Facebook's average CPM has increased by 41 percent since Q1 2011 according to the latest Global Facebook Advertising Report from TBG Digital.

The study, which was based on 372 billion impressions in over 190 countries for 235 clients from Q1 2011 to Q1 2012, indicates Facebook is earning more from Marketplace ads. Specifically, average CPM has increased by 15 percent in the last quarter with the US seeing an increase of 11 percent and the UK seeing an increase of 13 percent during the same period.

TBG also sees an increase in click through rates for news clients. With the rise of Facebook social readers from Yahoo! News, The Washington Post, The Guardian and others, TBG has seen a strong uplift in CTR for those in the news sector since Q4 2011 with an increase of 196 percent.

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by Steve Hall    Apr-16-12    
Topic: Research



Less Than 20 Percent of SMB Websites Link to Social Presence

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A recent study rom SMB DigitalScape indicates just 19.5 percent of SMB websites have a link to a Facebook page, and even fewer have links to Twitter and LinkedIn.

"SMBs worldwide are falling behind consumers in the digital commerce arena," said The Kelsey Group's Neal Polachek. "There's a tremendous opportunity for SMB aggregators and resellers to bridge this gap, but it will require strategic commitment and solid execution."

Developed by vSplash, SMB DigitalScape has analyzed more than 1 million SMB websites around the world in 14 countries, including more than 700,000 in the U.S. BIA/Kelsey and vSplash recently announced a strategic partnership for the distribution of SMB DigitalScape data in the United States.

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by Steve Hall    Apr-16-12    
Topic: Research



Guess What Grandpa And Grandma Are Doing Down in Florida?

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This one was making the rounds last week. With all the safe sex attention paid to teen, it seems we've lost site of the fact seniors still have sex and still get STDs. In fact, in Florida alone the rate of STDs in seniors has risen 71 percent.

To combat thin trend, DDB is out with a humorous PSA for Safer Sex For Seniors that features seniors in various sexual positions, fully clothed, of course. After all, no hard feelings but we really don't want to see seniors naked. They probably don't want to see themselves naked.

Anyway, this little wink at Kama Sutra hopes to inform seniors that even in the twilight of life, fooling around can have ill effects.

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by Steve Hall    Apr-16-12    
Topic: Racy, Strange



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T-Mobile Transforms Carly Foulkes From Nice Girl to Bad Girl

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Cute Carly Foulkes has been T-Mobile's latest spokesperson for a while now. You've likely seen her dressed in her trademark pink (magenta?) dress waltzing through commercials touting just how great T-Mobile is. Well, it appears that hasn't been enough for the telecommunications provider who, in the wake of the failed AT&T take over bid, has lost 802,000 customers.

In an effort to ante-up, T-Mobile, with help from Publicis Seattle, has recast Carly as a leather-clad biker chick and will unleash her over the next two weeks as part of a new national ad campaign.

The initial ad, called Alter Ego, has Carly tearing through her closet presumably in search of something more bad ass to wear. She finds the black leather motorcycle suit and off she goes atop a motorcycle.

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by Steve Hall    Apr-16-12    
Topic: Brands, Campaigns









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