Brands and Agencies: Sponsor Adrants Coverage of Cannes

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If you are an agency or a brand that wants to be a part (or a bigger part) of the biggest advertising event of the year, Cannes, we can help you do just that. Over the past several years, we've always covered Cannes. The awards. The parties. And everything in between. Now we want you to be part of it.

Adrants will be at the center of the action during Cannes reporting daily on creative innovation, news announcements, what's discussed in the sessions, learnings from keynote presentations and, of course, the Lions winners. Get your agency or brand in front of the worldwide advertising community with this content marketing opportunity. Specifics include but are not limited to:

  • Intro and outro sponsorship of Cannes-related coverage (website, newsletter, Facebook, Twitter, Google Plus) leading up to the event.
  • Intro and outro sponsorship of each Cannes article (website, newsletter, Facebook, Twitter, Google Plus) we publish during the event (2-4 each day of the event).
  • Intro and outro sponsorship of Cannes follow up stories (website, newsletter, Facebook, Twitter, Google Plus) after the event.
  • Content sponsorship of event photography.
  • A TBD number of banner impressions before, during and after Cannes if desired.
Email cannes@adrants.com for more details, pricing and to lock in your sponsorship now.
by Steve Hall    Apr-17-12    
Topic: Announcements, Industry Events



Hulu to Charge Only For Ads That Are 100 Percent Streamed

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At the Ad Age Digital Conference, Hulu announced it will now charge advertisers based on a 100 percent completion rate. In other words, Hulu will charge advertisers only when their advertisement has been 100 percent streamed and delivered. Hmm. You mean they used to charge for half delivered ads? Even old TV never did that. Well, mostly.

More seriously, before this announcement, Hulu would charge advertisers for an ad as long as a beacon fired. The beacon used to reside at the beginning of the ad. It has now been moved to the end.

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by Steve Hall    Apr-17-12    
Topic: Online



Learn How Marketing Automation Can Improve Ad Campaign Effectiveness

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OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.

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by Steve Hall    Apr-17-12    
Topic: Research, Tools



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