Hard to believe but apparently there are times when one would break up with Heather Graham. If, in fact, they were ever lucky enough to go out with the Rollergirl hottie. In a new ad for Old Spice which takes a self-help approach to things and ends up with the curiously witty tagline, I Believe In My Smelf. Again, continued brilliance from Wieden + Kennedy.
This guest article is written by redpepper founder Dave McMullen.
Most ad agencies live and die by a single metric. Some measure everything about it and all around it. Others ignore it and just hope they get it. It's the fuel that drives the modern advertising business.
It's the billable hour.
In order to grow profitably, agencies need to hire more people and bill them out at a minimum of 65-75 percent of their day. Unfortunately selling, assigning, and working by the hour and for the hour is not very motivating. And this can cause problems in an agency's culture by killing the inspiration needed to find creative solutions to problems.
With shades of Honda Choir, natural food brand Burt's Bees celebrated Earth Day with a two minute song created using sounds made with the natural ingredients found in the brand's products. Sound designer, composer and musician Diega Stocco, along with Raleigh-based agency Baldwin&, used rice, coconuts, honey, almonds, oranges, an orange tree, flowers, a lemon tree and bees to make the music.
Much like book publishing, the music industry has become much more inventive in terms of hyping artists. With the rise of social media and crowdsourcing, it was only a matter of time before a band latched on. The band Spieltrieb is asking its fans to submit audio (anything they like) to the band's profile on Soundsloud. The submitted sounds will be remixed and incorporated into a song on the band's next album. Each participating fan will be credited as a feature artist on the release.
To gain a bit of increased awareness, Israeli travel company ISRAIR partnered with Waze, a mobile navigation app. When using Waze, a little icon travels a map along a path it has determined for you. When you reach your destination, it says, "You've reached your destination."
The partnership changed the destination message to read, "You've reached your destination. Too bad. You could have been someplace much better. Dial ISRAIR *2737" The customized message is said to have delivered 8 million impressions. No word on how it affected sales.
Pinterest! Pinterest! Pinterest! It's almost like we've forgotten Instagram exists. Or Quora. Oh wait...does Quora still exist? Today, it's all about Pinterest. Who's using it. What brands are doing with it. Whether or not affiliates can make money using it. Etcetera.
It was just a matter of time but here come the Pinterest Tool Providers. Oh yes. Those companies that will make promise after promise regarding how they can improve how brands use Pinterest to better serve their audiences.
iGoDigital, a company that specializes in retail personalization, is out with the iGoDigital Pinterest Tracking Tool. The tool, according the the press release, will "enable retailers to gather Pinterest data and use it to influence marketing and merchandising decisions."
As you watch this video for The Place restaurant in New York, you will swear there is a punch line coming at the end. You will wait for it. And wait for it. And wait for it. But, it will never come. So just wallow in this three minutes of cringe-worthy, uber-cheesiness.