Tennis Pro Mardy Fish, Bumble Bee Team to Promote Healthy Living


Tennis pro Mardy Fish teamed with Bumble Bee to create a a video documentary chronicling his quest for a healthy lifestyle and how, through his Mardy Fish Foundation, he helps influence children to adopt a healthy liefstyle at an early age.

The work is part of Bumble Bee's Be Well For Life program which is all about promoting wellness and healthy lifestyles.

His video encourages kids to get outside and engage in sports as well as to eat well.

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by Steve Hall    Apr-27-12    
Topic: Brands

Yes, This Is The Worst Old Spice Parody Ever


Old Spice has certainly gotten its money's worth from that whole thing that started with "I'm on a horse." Paroday after parody after parody. Even two years later with this ebntry from Dr. Michael Salzhauer, the "Nose King of Miami." He's out with a parody that's, perhaps, one of the worst we've seen to date. Of course, that hasn't stopped people from watching the video. So far, 114,655 people have viewed the video.

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by Steve Hall    Apr-27-12    
Topic: Video

Kraft Thanks Facebook Fans With 'Likeapella'


After receiving 4,632 Likes on a recent Facebook post, Kraft Mac & Cheese, with help from Crispin Porter + Bogusky, created a video to than every fan. The brand hired acapella group YellowJackets to whip together a thank you tune naming and listin all 4,632 fans,.

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by Steve Hall    Apr-27-12    
Topic: Brands, Social, Video

If Only Neutering Your Kid Was This Easy


TM Advertising is out with a couple of new PSAs for Best Friends Animal Society. The spots liken the need for pets to mate with your typical horny teenager. Too bad you can't really "fix" your kids the way you can fix your pets. Oh wait, you can. Medically speaking. Not sure of the legal ramifications of that though. Or the social ramifications. Or the just plan "WTF did you do to me, mommy?" ramifications. Anyway, we're just talking about pets here and we think we have enough word count now to properly wrap around the image so we're going to stop writing now, OK?

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by Steve Hall    Apr-27-12    
Topic: Cause

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Underwear-Clad Hotties Make Bike Deliveries For Boston Restaurant


Yesterday Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.

Note to videographer: If you're going to shoot a three minute video of barely dressed hotties, the least you could do is get a few good gratuitous shots of the pair. Way too much quick cutting here.

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by Steve Hall    Apr-27-12    
Topic: Guerilla, Promotions, Racy

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