Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.
The billboard carries the headline, "When your daughter asks you why she has to study for her exams...show her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.
Don't do this to your grandmother. It's just cruel. Man up and stop using your grandmother's death as an excuse not to go into the office for a job you hate. It's just wrong. Do the right thing. Get a better job on Zonajobs. An intriguing piece of work from DraftFCB Buenos Aires
We in advertising tend to snub our noses at affiliate marketing and label it something engaged in by scammers who work home alone in their underwear. Nothing, of course, could be further from the truth.
In this Future of Publishing episode, host Oliver Roup of VigLink continues his interview with Bret Grow, Phillip Kidwell, and Gary Warnes. Oliver and the three affiliate marketing experts go in depth about the future of affiliate marketing from the publisher's and advertiser's perspective. It's not anything you should ignore any longer.
This is part two. Here is part one.
Here's a nice piece of work from Y&R New York along with Psyop and Blacklist for Xerox. It's a corporate video of sorts that highlights some of the more interesting accomplishments of Xerox. The production was shot in one room and includes an interesting use of printed paper, stop-motion and a little CG. Give it a watch.
We saw this video floating around somewhere a week or so ago but, surprisingly, didn't write about it. Maybe because it's so horrific. Maybe because we wanted to spare you digitally gouging your eyes out as you watched it. Maybe because we want to make believe ever human being is super hot and perfect in every way.
Alas, it's hit our inbox again and we feel obliged to share. Created by Armando Testa, it somehow sells potting soil.
Thinkbox, an advocacy group for commercial TV in the UK, is out with a new commercial created by The Red Brick Road. The ad features Harvey the do, his best friend, Rabbit, and the dog's owner who, mistakenly, decides to throw away Harvey's rabbit. But Harvery has the power of television behind him and uses it effectively to convince his owners that Rabbit is here to stay.
Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.
Somehow this sells clothes.
Perhaps you've heard of the online media tactic retargeting. If you haven't, it's the practice (through retargeting ad networks) of placing online ads in front of people (wherever they go online) after they have visited the advertiser's site. It's a way of "following" a prospective customer around the web and "retargeting" them with ads for the site they initially visited.
But this can be done several ways. One of which is called search retargeting. This tactic follows people around the web with ads that align with a search they just completed on Google, Yahoo! or Bing. In theory, this tactic broadens an advertiser's reach because it targets potential new customers versus customers who may have already visited an advertiser's site.
Download this white paper (part of the Adrants white paper series) from Chango. It will educate you on all the various forms of retargeting as well as its newer form, search retargeting.