Chevy Sonic Robot Helps Make Street Art

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So far the Chevy Sonic has been promoted by being tossed out of a plane, creating a music video, performing a kick flip and doing a bungee jump. Now it's being promoted witha a bit more mundane but equally interesting tactic; street art. More exactly, Chevy teamed with street artist Jeff Soto to outfit a Sonic with a robot that would help Soto create a mural. The end result is pretty inspiring.

by Steve Hall    Apr-25-12   Click to Comment   
Topic: Guerilla   

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