Corona Light Rescues Man From Monotonous Boredom

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We'll just let the press release do the talking for this one: "The campaign is targeted towards the post-college young male. As a young graduate, they start to realize how routine their life is becoming. Because they are going in an endless cycle, nothing out of the ordinary happens. A routine beer for this demographic to order would be a "Light" beer in a brown bottle. A break from tradition would be something different - like ordering a Corona Light. When you break your traditions, the possibilities for the rest of your night are endless."

The result? Odd. Weird. Interesting. Right on target, actually. From Goodby Silverstein & Partners.

by Steve Hall    Apr-24-12   Click to Comment   
Topic: Commercials, Strange   

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