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Fast Driving, Not Sweaty Cleavage, Gets Ad Banned

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Well here's a first. An Australian Suziki Swift Sport ad was banned not because it showed some hot chick's sweaty cleavage but because...wait for it...it promoted "reckless or unsafe driving." Really? How...oddly logical.

The ad in question has a couple racing through a parking garage in the Suzuki. Apparently, the car is so hot, it causes the fire sprinklers to go off and, of course, allow for a gratuitous shot of sweaty boob cleavage.

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by Steve Hall    Apr-19-12    
Topic: Commercials, Policy, Racy



AutoTrader Plays Up Stereotypes

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Oh the shitstorm we could incite with this one. Suffice to say, are we the only ones who are sick of certain people acting (stereotypically) like they are other certain people? Oh yea, this is America and anyone can be anyone they want. But sometimes, well, it just seems like some people are trying way to hard to be something they are not.

OK, send the hate mail now.

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by Steve Hall    Apr-19-12    
Topic: Commercials



Honda Offer $500 to Obsessive Pinterest Users to Stop Pinning

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When advertising archivists look back on 2012, the Year of Pinterest, they will undoubtedly wonder what all the fuss was about. After all, what kind of idiot spends their entire day trolling the internet to clip pictures of their most favorite things to see, do and buy? Oh wait. Sorry, ladies.

Anyway, Honda is the next brand to jump on the Pinterest pushcart.The automotive brand has, with help from agency RPA, debuted a campaign that asks the five most prolific pinners to...OMG...stop pinning for a day. Of course, in order to get the $500, they have to pin their asses off to created a Leap List. They then get to drive around in a Honda CR-V and do everything on their list.

The campaign, called Pintermission, has these five Pinterholics (this is so much fun) go nuts for 24 hours in a CR-V and then, much to the benefit of Honda, go back to obsessively pinning - hopefully about their experience with the Honda.

Let the insanity begin.

by Steve Hall    Apr-18-12    
Topic: Social



Zoey Deschanel, Samuel L. Jackson in New iPhone Siri Ads

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Check out the new iPhone Siri ads featuring Samuel L. Jackson and Zoey Deschanel. Jackson's is called Date Night and shows him preparing for the evening. Deschanel's is called Rainy Day and shows New Girl figuring out what she's going to do on a rainy day.

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by Steve Hall    Apr-18-12    
Topic: Celebrity, Commercials



Oreo Says Cookies Dunked in Breast Milk Are Good For Babies

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OK what is it with these foreign ads that all look the same? The ads consist of a giant, provocative, beautifully photographed image with minimal copy and a logo in the lower right or left corner. Did they all go to the same ad school? Do they think their ads are so great they don't need to say much about the product?

This South Korean Cheil Worldwide-created ad for Oreos take the cake...uh...cookie when it comes to this style of ad. Of course, the ad is totally illogical. Who would feed a baby that small any kind of solid food? And just how is the baby going to dip that cookie into mommy's milk? Is she going to spray it on the cookie? Now we're getting into some kind of twisted porn scenario.

Yea, yea, yea. Advertising is all about allegory and analogy. But, really. Really?

UPDATE: As suspected, Kraft has confirmed the ad never ran. They did, however, say it was created for use in an advertising forum. Would that be Ads of the World? Where so many of these fake ads end up?

by Steve Hall    Apr-18-12    
Topic: Strange



P&G Salutes the Moms of the World in Olympics Ad

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If this doesn't bring a little tear to your eye, you're not a parent. But that's OK. Because when you become one, you'll understand. There's really no way to explain until you, yourself, get there. Then, you'll understand.

Or you could watch this two minute P&G ad that touts the brand's sponsorship of the London 2012 Olympics and you can try to empathize.

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by Steve Hall    Apr-18-12    
Topic: Commercials



We're Going to Miss T-Mobile's Carly Foulkes

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Over time we've grown to like T-Mobile Girl Carly Foulkes. Even to the point where we looked forward to seeing her prance about in her pink dresses in the latest T-Mobile ad. Not that she showed all kinds of skin or anything but because she had an attractive, feminine demeanor about her when she spoke to the benefits of T-Mobile's 4G awesomeness.

We're not so sure we're going to love her as much now that she's become the "bad girl" and, accordingly to T-Mobile's latest commercial, will be clad in black leather biker gear. We're sure (we hope) she'll still utter T-Mobile's messaging with the same girlishness but we're not so sure about her total transformation to "bad girl."

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by Steve Hall    Apr-18-12    
Topic: Brands, Campaigns, Celebrity, Commercials



Brands and Agencies: Sponsor Adrants Coverage of Cannes

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If you are an agency or a brand that wants to be a part (or a bigger part) of the biggest advertising event of the year, Cannes, we can help you do just that. Over the past several years, we've always covered Cannes. The awards. The parties. And everything in between. Now we want you to be part of it.

Adrants will be at the center of the action during Cannes reporting daily on creative innovation, news announcements, what's discussed in the sessions, learnings from keynote presentations and, of course, the Lions winners. Get your agency or brand in front of the worldwide advertising community with this content marketing opportunity. Specifics include but are not limited to:

  • Intro and outro sponsorship of Cannes-related coverage (website, newsletter, Facebook, Twitter, Google Plus) leading up to the event.
  • Intro and outro sponsorship of each Cannes article (website, newsletter, Facebook, Twitter, Google Plus) we publish during the event (2-4 each day of the event).
  • Intro and outro sponsorship of Cannes follow up stories (website, newsletter, Facebook, Twitter, Google Plus) after the event.
  • Content sponsorship of event photography.
  • A TBD number of banner impressions before, during and after Cannes if desired.
Email cannes@adrants.com for more details, pricing and to lock in your sponsorship now.
by Steve Hall    Apr-17-12    
Topic: Announcements, Industry Events



Hulu to Charge Only For Ads That Are 100 Percent Streamed

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At the Ad Age Digital Conference, Hulu announced it will now charge advertisers based on a 100 percent completion rate. In other words, Hulu will charge advertisers only when their advertisement has been 100 percent streamed and delivered. Hmm. You mean they used to charge for half delivered ads? Even old TV never did that. Well, mostly.

More seriously, before this announcement, Hulu would charge advertisers for an ad as long as a beacon fired. The beacon used to reside at the beginning of the ad. It has now been moved to the end.

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by Steve Hall    Apr-17-12    
Topic: Online



Learn How Marketing Automation Can Improve Ad Campaign Effectiveness

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OK so what the hell is Marketing Automation and why should you care about it? You like your job, right? You like working in advertising, right? But you hate the more mundane parts of it that you have to do over and over again, right? Well that's where marketing automation comes in. Marketing automation is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.

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by Steve Hall    Apr-17-12    
Topic: Research, Tools



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