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Million Dollar Homepage Wannabes Still Alive And Well

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Like a moderns day Million Dollar Homepage, a Tumblr blog called Blogrtising has launched. As described on the site, the concept is simple, "Blogrtising is a viral concept where advertisers pay $100 to become permanent contributors on this blog. Once payment is made, they can post what they want (advertising links/videos/photos/...), when they want and as often as they want."

Likely, this will go nowhere but it's amusing to see there are still people out there who can milk an original idea to death.

by Steve Hall    Apr-11-12    
Topic: Weblogs



Today is National Cheese Fondue Day

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If any brand can, on a whim, make up a national holiday then it should be no surprise we end up with the likes of National Cheese Fondue Day. Yup, National Cheese Fondue Day. Courtesy of The Melting Pot which...wait for it...is a cheese fondue restaurant chain.

Today, April 11, is National Cheese Fondue Day and The Melting Pot is offering free fondue to the first 25,000 people who sign up for the brand's Club Fondue. Red Tettemer + Partners-created print ads, POP, social and digital advertising support the event.

by Steve Hall    Apr-11-12    
Topic: Brands



Model Strips Off Clothing Based on Number of Facebook Likes

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So how do you market a clothing brand in Amsterdam? You search for a model on Facebook, dress her in every piece of men's clothing from the Spring/Summer 2012 line and then have her strip off all the clothes based on how many Likes the brand's Facebook page gets.

Yup. Arnold Amsterdam put together this program for clothing brand Stussy. Of the effort, Arnold Creative Director Colin Lamberton said, "As you can imagine the model must be suffocating under that many layers of clothing. It is almost a public duty to free her out of this misery so we are expecting Facebook fans to help out here. Like and undress."

As part of the process, people can invite their friends to come to the page and Like the campaign as well. Likes are great but how about a link to buy?

And what about the Facebook policy that reads "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."?

by Steve Hall    Apr-11-12    
Topic: Social



TidyCat Apologizes For Comparing Town to Used Cat Litter

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This guest post was written by Kevin Dugan, a full-time marketer, a long-time blogger and a proud Cincinnatian.

Some of you have probably seen TidyCats #lifestinks campaign. It's online with a campaign site encouraging consumers to Tweet about why life stinks and with videos designed to go, uh, feral perhaps. It's offline too with TV spots, out of home ads - even a mobile tour.

It's all designed to make sure we understand that TidyCats covers up the smell of used cat litter. Who knew?

more »

by Steve Hall    Apr-10-12    
Topic: Opinion, Social



Girl Scouts Learn How to Penetrate Social Media

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Aside from the assuredly unintended innuendo of the title, this guide from Captains of Industry entitled, Market Penetration Guide For Girl Scouts, offers up sure fire advice on how to sell Girl Scout cookies through social media.

by Steve Hall    Apr- 9-12    
Topic: Social, Spoofs



Nike Football Will be Epic!!!!!!!!!!!

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"This is the first chapter in a new kind of speed. The kind of speed that pushes boundaries and powers BeastMode. And there's plenty more to the story, if you can keep up. Fast is Faster. More to come on 4.26"

Oh please. It's just a fucking sneaker, people!

more »

by Steve Hall    Apr- 9-12    
Topic: Brands



Documentary to Examine Life of Cornelius Trunchpole

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Remember Cornelius Trunchpole? You know, that guy from another era who decided to make a return to the world of advertising? Some thought the man behind Trunchpole was Alex Bogusky. Some thought it was Gerry Graf. We still don't really know - ok, we sort of do - but read our interview we had with Cornelius back when he was hitting the scene in late 2010. And get ready for the documentary.

Oh Yes. The Man. The myth. The legend will be featured in a documentary May 9 at the Galapagos Art Space in Brooklyn. Check out the details and a teaser here.

His "life" and tremendous contributions to advertising will be examined as will his recent rise to fame via social media. It should be an amazing experience. Maybe. Just maybe we'll all finally be able to meet the infamous Cornelius Trunchpole. Here's hoping.

by Steve Hall    Apr- 5-12    
Topic: Industry Events



ad:tech Delivers Bubble-Headed Booth Babe Bingo

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Good God! If ever there were an argument for why conference booth babes should be seen and not heard, this is it. David Spark from Spark Minute conducted a duel interview with the Fling.com and iBallers booth babes whose booths were facing each other at the ad:tech conference in San Francisco this week.

Spark very politely made the booth babes look like blithering idiots. Of course, to be fair, booth babes are hired to look good, not to know that much about the company they are representing. The video proved both points.

We snapped some shots of the ladies as well which you can see here. Oh and then there was this picture.

more »

by Steve Hall    Apr- 5-12    
Topic: Industry Events, Racy



ARIA Resort A Giant Phallus in the Sky

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ARIA Resort & Casino has launched a new SK+G-created brand campaign, "Modern Seduction."

The campaign, which will be unveiled in stages, consists of a series of print ads short web films. The first, The Reveal is online now. Four additional ads with companion webisodes will follow in the coming months: The Motive (May), Entrapment (June), The Raise (July) and The Trap (August).

more »

by Steve Hall    Apr- 5-12    
Topic: Campaigns



How to Optimize Ads for Facebook

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This guest article is written by Craig Robinson of Qwaya.

Once you've learned the correct way to approach and implement your Facebook advertising campaign, the next logical step is to optimize the ads themselves for the most effectiveness. Any marketer online, whether an individual affiliate or a large corporation, knows the key to receiving clicks and traffic is to make ads that appeal to as broad a base as possible within any given niche.

Obviously, there are many different ways in which to optimize ads for this goal, and also many different areas to target in terms of a respective niche. Age, gender, location, browsing habits, interests, income and even vices - depending on who you're advertising to, you may have to tweak multiple aspects of your ads.

Assuming you have the right tool to help you optimize your ads and keep track and control your campaign, here are some various steps to properly optimizing your ads for an audience.

more »

by Steve Hall    Apr- 5-12    
Topic: Social, Tools



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