Red Bull Air Drop Hitting Colleges Worldwide Today

As we write, the Red Bull Air Drop is underway. The brand is delivering, by helicopter, Red Bull to 400 campuses in 55 countries across six continents today. Way to get attention! Check out the promo video below and a few images of Red Bull crates that have landed. Archrival and Dachis Group are said to have had a hand in developing the campaign.